Posts from // December 2010

Best practices for plain writing

In October, President Obama declared plain writing as law, signing The Plain Writing Act of 2010 into effect. The Act defines plain writing as “writing that is clear, concise, well-organized, and follows other best practices appropriate to the subject or field and intended audience.”

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For the love of microblogging

At one point in time, fanatic internet users wrote online diaries, chronological musings of … whatever, really. That practice gave way to the blog, a series of reverse chronological musings of … whatever. And finally, we arrive at the microblog, a touch point for a person’s general miscellany.

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Do you know how to captivate your audience through Social Media? Lets talk about it.

Nowadays everyone is starting to realize (if you didn’t already know) that social media is an excellent way to captivate your audience, and with the 500 million strong on Facebook and 200 million more on Twitter you can reach ANY demographic (my grandmother just friended me a couple days ago). Not only is everyone using it (including my grandma, and probably yours too), but the spaces themselves encourage action and interaction, which can be extremely valuable. Instead of someone talking to their friends in their living room while your 100 thousand dollar commercial spot is running that they aren’t paying attention to, you can reach the same amount of people, get an instant action/reaction from them, and its all for free.

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