As we close in on a year since launching the new ROOF on theWit website, we’re happy to announce that our hard work is being recognized by some of the top industry professionals. Last week we received two awards: the Summit International Marketing Effectiveness Award and the Best Leisure Website WebAward.

The WebAward signified our ability to not only deliver a best in class website design, but a site that communicated the overall goals and objectives of the ROOF team. After the site was launched, our web marketing team took over that vision, and worked with theWit to create and implement marketing programs that drove overall awareness, traffic, and conversions to the site using various digital channels. Again, we were able to create a best in class marketing program that has sustained ROOF through the cold winter months and prepped them for the best summer yet!

Congrats to everyone at EIM that worked on ROOF this past year, and congrats to our friends at theWit, as it was a collaborative effort that allowed us to achieve these successes.

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