Today we live in a world without Steve Jobs.

The company Jobs started generates more revenue than the United States Treasury Department. Apple employs more than 49,000 people in an economy where the unemployment rate is 9.1 percent.

These facts leave us mourning the loss of a great American innovator and wondering what will happen to Apple Inc.

Jobs and Apple have given us the iMac, MacBook Pro, MacBook Air, iPhone, and iPad, but what else would we miss without Jobs’ insight?

  1. Toy Story 1, 2 and 3. Jobs bought a company in 1986, which is now known as Pixar, for a mere $10 million. The first film released was Toy Story.  About 25 years, 26 Academy Awards, seven Golden Globes and three Grammy awards later, Pixar films have earned more than $6.3 billion worldwide. They also kept 27-year-old voice actor John Morris employed. (He voiced Andy. Look it up.)
  2. Creativity. Programs that work best on Macs are for the artistic, such as Adobe Creative Suite and Final Cut Pro. (Have you ever tried to use these on a PC?) Therefore, Mac computers are used in the most creative environments–Facebook, envisioinit media, inc., etc.  Where would Mark Zuckerberg and Todd Brook be without the Mac?
  3. Revenge is a dish best served cold. John Sculley, who was CEO of Apple, removed Jobs from his position. In 2009, Conde Nast Portfolio ranked Sculley the 14thworst CEO of all time because he raised Macintosh computer prices causing a bankruptcy scare for Apple in the early 90s. Jobs went on to form Pixar (see #1 in this list).
    While at Pixar, Jobs clashed with Disney CEO Michael Eisner. While Jobs searched for other studios to release Pixar films, Disney fired Eisner and purchased Pixar, making Jobs the majority Disney stakeholder.
  4. Illegally downloaded music. Sure, downloading free music and burning them to a CD to share with your friends was fun. The real fun came when Apple released the iPod in 2001. Without Jobs, Shawn Fanning would have faded away into obscurity and Lars Ulrich of Metallica would still be relevant.
  5. Mock turtlenecks. My grandma used to wear a mock turtleneck under her Christmas sweater. Jobs wore his mock turtleneck every day. St. Croix, the Minnesota company responsible for Jobs’ luxury look, saw an increase in sales after his death. St. Croix would probably be out of business if it weren’t for Jobs’ fashion sense.

Thank you for existing, Steve Jobs. I don’t think anyone has a doubt in their mind that we are indeed better for knowing you. RIP.


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