Posts from // January 2012

The New Knight Hawk Website “Targets” Military and Law Enforcment Training Professionals

We are excited to announce the launch of the brand new Knight Hawk microsite! Near the end of 2011, we were approached by Smart Targets LLC (a federally licensed dealer of professional tactical supplies and training materials) to create a visually stunning, informational, and educational new microsite showcasing their exclusive…

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Party Like a Copywriter: Get Schooled

Party Like a Copywriter fact: Writers always love to talk about writing. Or write about writing. The great Lee Clow’s Beard Twitter stream aside, Advice to Writers on Twitter has been a great source of writing advice. Some of the bits I’ve enjoyed: Always carry around a notebook. If you…

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Accessorize your Springfield Dolls!

We are excited to announce the second piece of an interactive program for Fibre-Craft Materials Corporation’s Springfield Dolls line. Following the launch of the SF Style Club interactive microsite, we’ve just launched the second part of the piece, an ecommerce sister site for Springfield Dolls, where you can buy all your favorite…

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Say hi to our Senior Analyst, Vlad!

We were so excited to meet Vlad, and even more excited that he decided to come join the team! Without further ado, ladies and gentleman, our new Senior Analyst—who would be happy to brave the crowds of Wrigley with you at the next Cubs game. Vlad Chaykovsky Where are you…

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Timelapse: First Chicago Snow of 2012

Yesterday, January 12, after an unusually mild start to winter, we finally had our first major Chicago snowfall of 2012! Some people celebrated. Some moaned (must be new to Chicago). But envisonit intern Ben set up his camera in the front window of our office to capture timelapse coverage of…

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Party Like a Copywriter: Study the Masters

Good copywriting tells the facts, supports a brand, and speaks to an audience. Great copywriting becomes something bigger—part of our memories, part of an era. William Bernbach, David Ogilvy, and Lee Clow are just three who have created campaigns that have become just that, cultural references. Take a look William…

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Do Your Keyword Research!

Google says that there are 151,000,000 searches a month for the word “car.” Question…Is it more important to therefore try to rank organically for the word “car,” to try and capture traffic from those hundreds of millions of searches and compete against every other website going after “car” searches? Or…

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