Posts from // February 2014

Multi-Channel Attribution, Part 1: Third-Party Attribution Partners

Digital marketing, at its core, is rooted on the basis of performance. Even in the case of Branding campaigns, where conversion metrics are not necessarily the foremost concern, advertisers want to know that their dollars were spent wisely; and, more often than not, website analytics are a strong indicator of…

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Feeling the Love: Valentine’s Day at Envisionit

Roses are red, violets are blue, We had a pretty sweet Valentine’s Day, And we hope you did too! Lately we’ve been feeling the love around the office more so than ever, thanks to last week’s Valentine’s Day. We held a heart-themed potluck in the office to kick off the…

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Google Fonts Save the Internet (Kinda)

Since the dawn of the interwebs, designers and developers were restricted to using web-safe fonts to ensure that website content loaded properly. Web-safe fonts were declared “safe” because every computer came with them preloaded on the hard drive, which meant websites could reliably load content in those fonts.  Since the…

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Movin’ On Up: Congrats Matt!

In the past year, our agency has grown in size, structure, and project scope. Matt Elliott played a huge part in these successes, which is why we’re proud to announce his promotion to the Director of Account Services! Matt joined Envisionit a little over a year ago and immediately started…

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