After our team created a successful digital marketing campaign last year that yielded the best attendance for the Chase for the NASCAR Sprint Cup race in five years, Chicagoland Speedway returned to ask for our help to keep the energy and momentum going in 2016.
The racetrack needed a campaign to commemorate Chicagoland Speedway’s 15-year anniversary and showcase the excitement you can only experience live.
Our efforts produced a campaign called “Windy City, Racing City” that connects the track’s racing tradition with Chicago’s reputation for being home to the best of the best in sports.
In addition to the digital campaign, we created a TV spot that exhibits the exhilaration on display during the four best days of racing in Chicago.
Our team looks forward to continuing our collaboration with Chicagoland Speedway. Stay tuned for a “Windy City, Racing City” digital campaign from us in the coming months—and be sure to check out the Chase for the NASCAR Sprint Cup!