Sometimes I get a familiar look from project managers. It’s a bit panicked and certainly caused by my recommendation of video ads for a social strategy. Why? Well because of course this program wasn’t scoped for video!
I invite you to join me in redefining how you understand the term “video ad.” Social ads have no reason to be stuck using the restraints of :30, :60 or even :15 sec spots. I implore you to think beyond simply running your TV ad on social and calling it a day. While, there are certainly use-case scenarios for running those ads “as-is”, at envisionit, we’ve seen the power of content created with the user and platform in mind from conception to campaign completion.
Benefits of video-based ads
Beyond the fact that digital video ad spend is projected to experience double-digit growth annually through 2020, consider the following benefits of incorporating video into your creative advertising mix.
- Video allows you to circumnavigate Facebook’s/Instagram’s 20-percent text rule
- Video is an eye catcher and is more likely to get someone to pause while scrolling through their news feed #thumbstopper
- Static imagery is no longer the cornerstone of remarketing ads. Re-engage your target audience with video, but remember to keep it short (under :15 sec)
- Viewers typically watch video ads with the sound off, but you can add creative flair to your closed captions to ensure your ads are visually appealing with or without sound
“Don’t overthink it. Train your brain to let video simply mean motion – even try swapping the terms.”
Activate your motion mindset
Simple executions can be produced without the hours or skillset required to produce traditional video ad formats. The following ads demonstrate the unique variety of content that can be achieved when your motion mindset is activated.
Find some inspiration with these examples
Do something artistic! Creative content registers as more authentic than an overly produced ad.
Show your love and good form this #SmallBizSat. #ShopSmall on Nov 26.
Posted by Small Business Saturday on Wednesday, November 2, 2016
Cinemagraph: Flixel gives life to still photography
Breeze through summer reading in style with a library of frames starting at just $6.
Posted by EyeBuyDirect on Thursday, August 4, 2016
Use simple, almost GIF-like, animation
"Getting a Fix each season is such a fun way for me to refresh my wardrobe and switch up my everyday style!" – Lauren W.
Posted by Stitch Fix on Tuesday, April 18, 2017
Keep motion simple to catch the eye
In 1807, hand finishing our soap was the only way. Today, we still believe it’s the only way.
Posted by Pears US on Sunday, August 7, 2016
Get NyQuil and DayQuil so you don’t have to suffer through the symptoms. #NoSickDays Coupon here: http://spr.ly/61878GrOH
Posted by NyQuil & DayQuil on Friday, November 11, 2016
Animate static images with a slider effect
Ordinary Diapers vs. Pampers Diapers: the difference is sleeping soundly through the night.
Posted by Pampers on Wednesday, August 31, 2016
Combination of stop-motion with visual effects
No need to keeping looking for a Christmas tree because we have the perfect one right here.
Posted by Nutella on Friday, December 2, 2016
A little imagination goes a long way. Whether your goal is reaching new customers or keeping loyal ones engaged, ditch the traditional reformatted-for-social-media TV spot. Motion-based ads have a distinct advantage in capturing your audience’s attention and are more likely to drive your desired actions.