Category // creative

Mind your FAQ

Look—a Frequently Asked Questions page is included in the site architecture! This will be a great place to give information and answer questions for users. Let’s go! FAQ away! But hold your questions for a minute. Is an FAQ really a necessary part of your site? An FAQ section is…

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Party Like a Copywriter: Get Schooled

Party Like a Copywriter fact: Writers always love to talk about writing. Or write about writing. The great Lee Clow’s Beard Twitter stream aside, Advice to Writers on Twitter has been a great source of writing advice. Some of the bits I’ve enjoyed: Always carry around a notebook. If you…

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Party Like a Copywriter: Study the Masters

Good copywriting tells the facts, supports a brand, and speaks to an audience. Great copywriting becomes something bigger—part of our memories, part of an era. William Bernbach, David Ogilvy, and Lee Clow are just three who have created campaigns that have become just that, cultural references. Take a look William…

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Six Ways to Generate Company Blog Ideas

A frequently updated company blog can accomplish several goals, including improved search engine rankings; driving brand awareness; increased website traffic; and helping position your business as an industry leader. But it’s not always easy to come up with ideas for blog posts. Here are six ways that might help.

Move Your Brand! Literally…

It happens all the time. Really, it does. You know, those times when you watch that short flash animation over and over again on a website. Or think about how many of those “how-to” videos you watch in order to use something you just bought, try a new recipe, or…

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party like a copywriter: use one space

The golden rule of modern word processing: Use one space after a sentence. No, really. Unless you’re using a typewriter (which, although awesome, is arguably not terribly modern), there’s no need to insert an extra space after a sentence. At all. It was standard to use two spaces after a…

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