Category // search engine optimization (SEO)

SEO Blog Checklist

Guide to SEO for Blog Posts

  • March 12, 2015
  • envisionit agency
  • Post

Effective search engine optimization is a crucial part of any digital marketing effort. Our Agency Lead for Organic Search, Laura Grace, shares her recommendations on how to best optimize your blog posts so that your target audience can find them. These are important on-page optimization best practices whether you’re an…

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Rank vs. Reality

Rank vs. Reality

If you were asked whether you cared more about brand awareness and conversions, or your website’s search engine rankings, how would you answer? From the onset of any organic search program, this is a major question we pose to our clients. Their answer is vitally important because we understand that…

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Multi-Channel Attribution, Part 1: Third-Party Attribution Partners

Digital marketing, at its core, is rooted on the basis of performance. Even in the case of Branding campaigns, where conversion metrics are not necessarily the foremost concern, advertisers want to know that their dollars were spent wisely; and, more often than not, website analytics are a strong indicator of…

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SEO is Not Dead

There’s been more than a few “SEO is dead” blog posts circulating the online world lately. I knew it was a phenomenon when my Dad, with concern in his voice, asked me if it was true that SEO is dead. It’s OK Dad, I still have a job. He piqued…

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