While Snapchat grows its audience and creates a new digital magazine, Facebook curtails its audience reach for publishers with new algorithm changes.
The sales funnel—AIDA is the oldest and best known of its many incarnations (Awareness, Interest, Desire, Action)—will live forever, unless it doesn’t.
Twitter’s research & development department is on a role, but will its efforts help save the company?
We put the pedal to the metal and pulled out all the stops to create Chicagoland Speedway’s latest (and greatest) commercial.
Facebook continues to establish strong ground on the social media landscape, while Instagram develops into a more business-friendly platform.
Facebook is changing the game by moving away from its 20 percent rule for text in ad images. The update will affect audience reach, scaled according to the amount of text.
A veteran copywriter reflects on how copywriting for direct response and marketing communications has changed with technology, and how it’s stayed the same.
The website immortalizes the fascinating history of Chicago’s South Parks and its ties to Japanese culture.
The internet just got a little more wordy.
How storytelling can motivate people to take action.