Thoughts worth sharing.

Pricing Optimization with A/B and Multivariate Testing

  • February 17, 2015
  • envisionit
  • Post

CRO and Pricing Optimization In the world of ecommerce and online marketing, conversion rate optimization (CRO) is used to ensure companies maximize their revenue by providing the best experiences to consumers. It’s a blend of user experience design, data analysis, and strict experimental methodology to test what kind of online…

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Meet Jane, our New Project Manager

  • February 10, 2015
  • envisionit
  • Post

An agency is comprised of many moving parts, from creatives and account managers to web developers and marketers, all with their own unique talents and modes of expertise to offer clients. But it would all quickly grind to a halt without the industrious work of project managers to coordinate everyone’s efforts…

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Meet Mike, our New Senior Copywriter

  • February 3, 2015
  • envisionit
  • Post

In the agency world, the copywriter is an integral part of all marketing and advertising efforts. Copywriters have to be versatile and agile, utilizing their writing chops and experience across a variety of clients, industries, and campaign needs. This is where Mike Kennedy, Envisionit’s new Senior Copywriter, comes in. A…

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Snapchat breaks into media with the release of Discover

Snapchat released an update to their platform Tuesday which will change the snap game for users, marketers, and publishers alike. This new feature, Discover, extends the same format we know and love from the platform to provide editorial content from publishers such as ESPN, CNN, Vice, People and more, including Snapchat’s own team. These…

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Time to say goodbye to Internet Explorer, once and for all?

  • January 27, 2015
  • envisionit
  • Post

Are Internet Explorer’s days finally coming to a close? Microsoft’s new browser, Project Spartan, will take over as the Windows 10 default browser. But is Spartan a truly new browser that deserves buzz, or just a rebranded re-release? We’ll have to wait and see. But, a new rendering engine could potentially ease developers’…

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Envisionit’s Social Media and Marketing Predictions for 2015

  • January 21, 2015
  • envisionit
  • Post

Social media is a cornerstone of many marketing efforts today, but it’s also one of the most unwieldy marketing tools, constantly changing depending on the latest trends and technology. It’s important for our agency to be able to deliver the latest in branding and advertising for our clients, which is…

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Meet Laura, our new Agency Lead for Organic Search

  • January 6, 2015
  • envisionit
  • Post

Organic search performance is the cornerstone of successful digital marketing efforts. It’s crucial for consumers to be able to find brands online, no matter which search engine or devices they use, and easily locate the information they’re seeking. If cream rises to the top, so do brands with excellent organic presences…

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