Tag // SEO

The Latest In Google Housecleaning

As we all know, and often write about, Google is always making changes (aka “making us crazy”). Whether an interface, algorithm, or product change, sometimes these stay at the “test” status and never really have an impact on a business’s SEO efforts, other times we’re not so lucky. Either way,…

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Canonical What?

What the H!@# is a Canonical Tag? First off, it is pronounced [kuh-non-i-kuhl] tag and it helps eliminate duplicate content on your site in the eyes of search engines. It is easy to implement, accepted by all the major search engines and can help your site in the rankings. In…

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SEO Philosophy – 5 Simple Reminders

The web marketing team here at EIM often gets asked casual questions about search engine optimization, be it at the office or even out at a social event. A client might ask about the newest tactic they happened to read about or how social media impacts organic search results. A…

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