Nowadays everyone is starting to realize (if you didn’t already know) that social media is an excellent way to captivate your audience, and with the 500 million strong on Facebook and 200 million more on Twitter you can reach ANY demographic (my grandmother just friended me a couple days ago). Not only is everyone using it (including my grandma, and probably yours too), but the spaces themselves encourage action and interaction, which can be extremely valuable. Instead of someone talking to their friends in their living room while your 100 thousand dollar commercial spot is running that they aren’t paying attention to, you can reach the same amount of people, get an instant action/reaction from them, and its all for free.
Social Media stepped to the forefront as a conduit of information, interactivity and instantaneous updates for voters, the candidates and traditional media.
Consumers are engaging with wide ranges of digital tools when making purchasing decisions whether they are online or in stores and across various industries. Post-shopping behavior is also visibly being altered by these new platforms.
As an intern in interactive marketing, I’m beginning to see that Twitter has a lot more to offer than updates of my friend wondering why the hipster baristas at Starbucks aren’t as surly as usual.
Promoted Tweets is now official and in direct competition with TweetUp, which was launched earlier this week.
Both Google and Bing will start indexing “tweets” from public Twitter profiles in their search results.
Wow Bao, known for its steamed Bao buns and other casual Asian cuisine, is upping the ante for Bao lovers. If you love Bao, now you can get some love back with the Bao Mouth.