Tag // Twitter

Do you know how to captivate your audience through Social Media? Lets talk about it.

Nowadays everyone is starting to realize (if you didn’t already know) that social media is an excellent way to captivate your audience, and with the 500 million strong on Facebook and 200 million more on Twitter you can reach ANY demographic (my grandmother just friended me a couple days ago). Not only is everyone using it (including my grandma, and probably yours too), but the spaces themselves encourage action and interaction, which can be extremely valuable. Instead of someone talking to their friends in their living room while your 100 thousand dollar commercial spot is running that they aren’t paying attention to, you can reach the same amount of people, get an instant action/reaction from them, and its all for free.

A Shopper’s Journey Through New Media

Consumers are engaging with wide ranges of digital tools when making purchasing decisions whether they are online or in stores and across various industries. Post-shopping behavior is also visibly being altered by these new platforms.