Avegant's Glyph makes seeing unbelievable.

brand architecture // brand development // campaign development // creative design // logo design // website development

Avegant

Sometimes a product transforms the way we see the world. Like the Glyph. Avegant's Glyph uses advanced optics to reflect crystal clear video directly onto a viewer's eyes, producing an unrivaled audio/video experience in a sleek over-the-head design. It's changing how consumers experience media, all without a screen.

Avegant and envisionit collaborated to make the unbelievable real for audiences.

The Idea

How do you craft a compelling story around a product the world has never imagined? We gathered brand and consumer insights to rival other consumer electronic products. Based on how Glyph allows great video experiences anywhere, we focused on a single simple idea – Seeing is unbelievable. Because with Glyph, it truly is.

Hermes Award

Brand Identity

Simplifying the complex was our approach to branding Glyph. Its identity had to make it intriguing and approachable for tech aficionados, early adopters, and business travelers alike. The logo reflects the patented Virtual Retinal Display technology that powers the product, while tying to the Avegant parent brand’s typography. The tagline “Seeing is Unbelievable,” introduces the product from an experiential perspective without tech speak.

Screenshot

The brand identity would ultimately become a foundation for how we approached Avegant's sleek website.

See full website

debuting at CES

For a game-changing device like the Glyph, there's not a more ideal event for unveiling than CES (Consumer Electronics Show). We helped Avegant gain exposure with the tech crowd in Las Vegas through event communications.

Accolades received at CES included nominations for the Best Emerging Technology Award and the CES People's Choice Award, as well as winner of CES Editor's Choice. Coverage spanned major tech outlets and countless mentions across traditional news sources.

Breaking Kickstarter Records

How do you craft a compelling story around a product the world has never imagined? We gathered brand and consumer insights to rival other consumer electronic products. Based on how Glyph allows great video experiences anywhere, we focused on a single simple idea – Seeing is unbelievable. Because with Glyph, it truly is.

Visibility + Engagement

Thanks to our relationship, the technorati are abuzz in anticipation of the commercial roll out. More importantly, audiences clearly understand the product and how it performs. Online communities and early-adopter and critic tech hubs are awash with conversations about Glyph. With media attention, social buzz, and a record-breaking Kickstarter fundraiser, we can't wait to see what Glyph will show us next.