Blog/ Digital strategy

Use Google +1 to stand out amongst your competitors


In March, Google released their brand new +1 button to their search results. This button is Google’s response to the Facebook “like”, and allows users to publicly +1 search results and ads on the Google network. This button can help you find quality web pages, based off of what people in your Google community are “+1ing “

Take a peek at this quick video provided by Google to learn a little more about the +1 button.

Originally, the +1 button was released to be displayed only on the search engines, but due to multiple requests Google has released a version of the button that can be placed and displayed on individual web pages.  This allows webmasters to add the +1 button all pages across their site, and gives the consumer the opportunity to +1 said page if the find the information useful.

What’s the benefit?

The Google +1 button is a great way to help your site stand out amongst multiple other sites in your category or that provide a similar offering as you do.  When users traverse the web they will be able to see all the pages people in their Google community have “+1ed” your page on Google search, and the total amount of people that have “+1ed” the individual pages itself. Knowing that one of their friends has liked a page can strongly encourage interaction with your site as apposed to others.

Google has provided an easy code/button generator that allows you to create your own +1 button is various sizes and the 44 available languages, and simply post the short code onto your page.

Happy +1ing!