Posts from // April 2013

8 Steps to a Blogger Outreach Campaign

Have you ever considered running a blogger outreach campaign? If not it might be time to consider adding this effective tactic into your marketing mix. ┬áMany of the world’s leading brands are moving their budgets to blogger outreach (and away from advertising) for good reason. Today many consumers are more loyal to their favorite blogs […]

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5 Common Mistakes Brands Make on Pinterest

As a girl currently planning her wedding, I spend a lot of time on Pinterest. As a girl working in Digital Marketing, I notice a lot of big no-no’s when it comes to professional pinning. Here are the 5 mistakes I see brands making most often on Pinterest: make sure your brand isn’t guilty! 1) […]

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Employee Spotlight: Kevin Cassman

Meet Kevin! Title: Production & Logistics Manager Education: University of Illinois, Bachelors in Advertising, Minor in Business Administration Time with EIM: Started as an intern May 2009 and have been here ever since! Hometown: Glenview, IL Favorite Restaurant: Ron of Japan (egg sauce!) Twitter: @KevinCass Neighborhood: Bucktown/Wicker Park Favorite TV shows: Too many to list! […]

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