We employ many specialists: creative, branding, media, marketing, development – the list goes on. But when we have a project to do, we need someone who keeps all those specialists working together perfectly. A specialist for specialists, if you will. With this in mind, we immediately warmed to Danica Wasser. She comes to us most […]
If you check into your site analytics on a regular basis, you may soon notice a 100% drop-off in traffic from Yahoo organic listings. Don’t be alarmed—you’re not alone. Around January 8th of this year, Yahoo switched over to secure search for every user. While this is great for internet users who worry that their […]
A few weeks ago, we introduced you to the Avegant Glyph, which debuted this year at CES in Las Vegas. Avegant launched a Kickstarter campaign for the Glyph last Wednesday in hopes of raising $250,000. Not only did they reach their goal of $250,000 in under 4 hours, but they also set a Kickstarter […]
For a period of time today, Twitter became even more popular than usual. Why? Because Gmail was down and helpless people everywhere were suddenly feeling like they had nowhere else to turn and nothing else to do. As digital marketers, we understand the feeling of withdrawal that occurs when one of our most relied upon […]
As a digital agency, our work often centers around growing the bond between our clients and their online communities. For some, this may trigger a kneejerk social media or advertising blitz, but we like to think of a brand’s role in their community as more of a publisher than a broadcaster. And like traditional publishers, […]
Recently, Google rolled out a new ad format on the Display Network named Engagement Ads. While numerous video networks have been testing forms of Cost Per Engagement in the digital advertising space for years, this is a progressive move for a display network, especially one with the sheer volume that Google possesses.
Have you ever wished that you could get the same experience of seeing a movie in the theater while traveling on a long flight? You just don’t get that same feeling of excitement and energy without the big screen and surround sound that a movie theater provides. Well, wish no more because there is a […]
How do you capture the attention of people that are now averaging over 5 hours online per day? It isn’t easy. The job takes creativity, tenacity and an equal helping of instinct and scientific testing. That’s why we hired Joe Mathieu as our new SEM Manager. Having worked at Omnicom, OMD and AOL, he knows […]