Posts from // April 2014

How to Stay Safe From The Known and Unknown Online

In the last year, millions of credit cards and personal information were stolen from Target and an untold number of passwords and usernames were exposed to hackers due to Heartbleed. Keeping your data and website secure has never been more necessary. While it is impossible to guarantee that security risks like these will never happen […]

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How Conversion Rate Optimization (CRO) Helps Us All

Robert Carter, our Agency Lead for CRO, showed us a great blog post that Optimizely wrote about CRO. It was aimed at agencies, but there were a few nuggets of wisdom that will help any business with an online presence. Here are the TL;DR (too long; didn’t read) takeaways: 1)   Always Be Learning – CRO […]

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Meet Marques: Project Manager, Civics Nerd, M&M King

We decided to sit down with Marques Anderson shortly after his tenure at Envisionit began. We had one important question: “What’s your first impression of envisionit?” Marques was immediately struck by the culture and said that it was embodied in our tagline, “Enjoy Your Agency.” He felt this is not only a promise to our […]

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Are Paid Search Keywords Going the (Not Provided) Route?

Back in 2012, when Google switched to secure search for logged-in users on Google.com, the SEO landscape was changed forever. Instead of receiving a laundry list of exact keyword searches that resulted in visits to a website, SEOs began seeing an ever-increasing number of (not provided) search referral visits in their analytics platforms. Paid search […]

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Why CRO is an Agency Hero

Conversion Rate Optimization, bricks and mortar edition You see an ad for a product on sale. You go into the store. You pick up the product and find the checkout counter. For some reason, you think twice, and don’t make the purchase. That would be a Conversion Rate of zero. Naturally, the store manager would […]

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