Posts from // February 2015

Pricing Optimization with A/B and Multivariate Testing

CRO and Pricing Optimization In the world of ecommerce and online marketing, conversion rate optimization (CRO) is used to ensure companies maximize their revenue by providing the best experiences to consumers. It’s a blend of user experience design, data analysis, and strict experimental methodology to test what kind of online experience and product pricing consumers […]

Read more

Meet Jane, our New Project Manager

An agency is comprised of many moving parts, from creatives and account managers to web developers and marketers, all with their own unique talents and modes of expertise to offer clients. But it would all quickly grind to a halt without the industrious work of project managers to coordinate everyone’s efforts and keep the machine running […]

Read more