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Facebook updates ‘like’ button with 6 reaction choices

Facebook updates ‘like’ button with 6 reaction choices

Envisionit

Today is our worldwide launch of Reactions — the new Like button with more ways to express yourself. Not every moment…

Posted by Mark Zuckerberg on Wednesday, February 24, 2016

Today, after months of testing, Facebook rolled out an update to expand the ‘like’ button with more choices. The launch of these Reactions doesn’t include the ‘dislike’ button that people were expecting, but the new breadth of responses should suit most of your needs. You can now respond to any post with ‘like,’ ‘love,’ ‘haha,’ ‘wow,’ ‘sad’ and ‘angry.’ The reactions are even available for Pages.

 

Highlights

Facebook has reported that ‘love’ has been the most popular new option across all countries. Awwww.

‘Yay’ and ‘confused’ were also tested, but didn’t make the final cut.

For the time being, Reactions only animate on mobile. 

There currently isn’t a way to target Reactions, but these capabilities may expand in the future once more data has been gathered.

 

A bit of fun

We decided to celebrate the launch of Reactions by emulating the full series.
Send us your own on Instagram at @envisionitagency.

Like
like_azra

Love

love_steph

Haha

Haha_amber

Wow

wow_dan

Sad

Sad_Steve

Angry

angry_adam