Amazon Marketing Services – What, Why, and How
Amazon Marketing Service (AMS) is here. And it’s BIG. Amazon’s offensive to win advertising budgets showed its success recently during their 3rd quarter earnings call, when they reported a 58% year-over-year growth in ad sales. The final number: a whopping $1.12 Billion. That is big growth….and fast. Is this really that surprising, though? You’re about […]
Subject Lines: How I Stopped Worrying & Learned to Love Character Count
There are no true rules in email marketing — the technology is continually updated and behaviors change. So keeping up with the times is key. Knowing how messages are sorted, what SPAM filters pick up, and what code is supported is all part of the process of email marketing. Just keeping tabs on how people […]
Warrior Dash: Taking the Client Experience to the Next Level
At envisionit, our top priority is ensuring we provide the best possible experience for our clients…. and client experiences come in many forms. They include the physical elements they encounter the moment they step through the front door. The energy they feel after strategizing with their agency team, or the feeling they get when they […]
3 Compelling Statements to End the ‘Bidding on Brand Keywords’ Debate
Long after the heat death of the sun, when our species has migrated to an alien planet billions of light years away, some classic debates will live on: Jordan vs. Kobe; Star Wars or Star Trek; did Tony die in the finale of The Sopranos? And for those in the paid search world, the debate […]
Creating a Foundation: What to Consider when Building a CMS
When talking about basic marketing websites, I feel one of the most overlooked and challenging aspects for a developer can be how to build out the CMS. It’s important for developers to be a part of discovery, creative reviews, architecture and wireframe reviews, and any other meeting that will help interpret and understand the client […]
From Development to Motion Design: A minimalist approach to animation
Before I became a motion designer here at envisionit, I was a developer. It may seem like there’s not much of a connection between development and motion design, but my background in coding enables me to take a more efficient approach to coding animation, while still allowing me to keep an eye on design. Starting […]
The Complexity of Shooting a Multi-Acre Live Event Video
Our resident Motion Graphics Director, Mike Lesniak, has made high impact commercials, immersive websites, in-depth product demos, rich banner ad experiences, and much, much more in his 10+ years at the agency. Even though he’s done pretty much everything under the sun here, he still likes to get his hands dirty — literally in this […]
Designing to user mindsets with a patient-centric website
Balancing lead gen and brand impact Vein Clinics of America, a leader in providing vein disease treatment and patient care, needed a website that provided an experience as patient-friendly as their clinics. It not only had to reflect their sophisticated new visual and verbal brand identity and convey their reputation as a world-class health care […]
SEO-driven blog posts that get results
No matter how eloquent and full of ideas your blog content is, if users don’t stumble upon it, it’s all for naught. So how do you lead people to the posts you’ve painstakingly crafted? Creating readable content Writing valuable content that people want to read while still taking SEO into account can be a delicate […]
New Facebook Messenger ads: extend your reach and increase engagement
A new social ad experience with Facebook Messenger As of July 11th, anyone using Facebook’s automatic placements for image-based ads has been getting an additional placement on their Messenger platform. These new Facebook Messenger ads appear in the home tab of the Messenger mobile app. Whenever users tap on an ad, they’re sent directly to […]