Beginning the patient-centric experience online
With the addition of new marketing leadership, healthcare provider Vein Clinics of America immediately intensified their focus on channels for lead gen and the core of their digital marketing strategy: their website. To best reflect VCA as the clear market leader, they needed to fully demonstrate the care they provide patients through superior clinical outcomes, high-end facilities, and a patient-centric staff.
VCA refreshed and refocused their visual and verbal identity guidelines, and we pulled it all together with optimized conversion paths, new educational content, and refined messaging. The final outcome was a new website with a polished look, emphasized calls to action, and improved navigation — all carefully constructed with the goal of increasing lead volume, quality, and conversion rate.
Check out the new veinclinics.com for yourself.