Posts from // July 2017

Marketing Fintech Solutions to Millennials

Marketing Fintech Solutions to Millennials

Millions of millennials The millennial generation – also known as Generation Y – includes people born between 1980 and 2000. Most are now adults and in the workforce. There are about 81m millennials in the US – more than a quarter of the total population, and they now out number Baby Boomers, their parents’ generation. […]

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Personalize Every Touchpoint Along the Customer Journey

Personalize Every Touchpoint Along the Customer Journey

Personalization: more than a trend The dictionary defines personalization as having something marked with one’s name or initials, or to have something customized to meet an individual’s needs or preferences. To marketers, though, personalization doesn’t need to be confined to a name, nor to an individual. It can cover a limitless variety of demographics, psychographics, […]

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Focusing on “The What” Rather Than “The How”

Focusing on “The What” Rather Than “The How”

At first glance, gathering requirements for any project may seem like a straightforward task, but in reality, these sessions can be daunting and typically devolve into a discussion of solutions (the “how”) rather than discussing the business problem at hand(the “what”). In general, businesses tend to race to find a solution and expect their solution […]

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