Envisionit Fuels NASCAR Fan Interest!
This September, the Tales of the Turtles 400 will open this year’s Monster Energy NASCAR Cup Series Playoff at Chicagoland Speedway. This is the sixth year in a row that the series will start in the Chicago area. Envisionit and Chicagoland Speedway have worked closely together for the past two years to establish this NASCAR race weekend as a family-friendly staple on the Chicago sporting calendar.
In support of this year’s event (which kicks off on Thursday, September 14th with the ARCA Racing Series Scott 150), we’ve launched our “Windy City, Racing City” campaign. Our updated 30-second TV spot builds off our existing campaign, while capturing the excitement of the weekend’s races, camping, and fan events.
“We felt really connected to this campaign. The opportunity to bring this event to life meant a lot since we’re helping to expand the entertainment and sporting experiences in Chicago,” – Caryn Jendro, Digital Creative Strategist
The opening race will be followed by the Camping World Truck Series Chicagoland 225, the Xfinity Series Chicagoland 300, and capped off with the start of the Monster Energy NASCAR Cup Series Playoffs on Sunday, September 17th with the Tales of the Turtles 400 and a special pre-race concert featuring country music star Josh Turner.