Posts from // 2018

A New World for Search

A New World for Search

Click the voice search icon and ask your Google Assistant “what is voice search” and you get the following: “According to Wikipedia, Google Voice Search or Search By Voice is a Google product that allows users to use Google Search by speaking on a mobile phone or computer, i.e. have the device search for data […]

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KPIs & the Marketing Funnel: A Love Story

KPIs & the Marketing Funnel: A Love Story

Key Performance Indicator. Sounds fancy. It is. Key Performance Indicators are valuable measurement tools for digital marketers (and their clients) to use in determining how paid and organic efforts are performing against quantifiable goals. KPIs in digital marketing vary widely, depending on the client’s goal: advertisers may want to focus on site-based KPIs such as […]

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Being Creative Within Constraints

Being Creative Within Constraints

For all creatives, whether it’s art directors or copywriters, the blank page or blank canvas can be the scariest part of a project. The first steps are usually the hardest. False starts are common. Doubt is easy to come by early on. It can be very difficult to create something of value out of nothing. […]

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