As the final provisions of the GDPR regulations went into effect across the European Union back in May, businesses across the world rushed to comply. One of the provisions of this law requires websites to implement opt-in controls to enable users to choose whether or not a website can place tracking cookies on their browsers. This resulted in a vast array of different implementations for the cookie opt-in. Many of which were not designed for a mobile-first experience.
Below are some examples of common mobile usability blunders caused by cookie opt-in controls.
Multiple pop-up messages
Not prioritizing loading elements or slow page load speed
Serving up cookie policies for users outside the European Union
The whole screen takeover
Who does it right?
When determining the mobile user experience for cookie policies, keep these basic principles in mind:
- Minimize the real estate
- Ensure the text is very clear, concise, and to-the-point
- Make the opt-in experience seamless
- Don’t force users to do anything
- Only use cookie policies if you fall within the jurisdiction of GDPR
- If you decide to force users to explicitly opt-in to cookies, make sure the opt-in functionality fully loads on the page before the rest of the site so it works on-demand
Following these simple concepts will ensure a non-invasive and seamless mobile experience for your users while still respecting GDPR regulations.