Envisionit Halloween 2019: Our COO dressed up as a fly and got really into character
Munsters in the office A lot happened in 1964. Richard Petty won the Daytona 500, John Glenn resigned from NASA, and the entire world was introduced to The Munsters. In the very first episode, “Munster Masquerade,” we found our lovable group of dead suburbanites enjoying a Halloween party. Their festive costumes hid their ghoulish features for […]
5 key elements of a mobile-first website
With all the talk surrounding the need for great mobile experiences today, it’s pretty interesting that the execution of mobile-first practices still isn’t always done well, even by larger brands and organizations. A large part of this may be due to a misperception that responsive websites and mobile-first websites are one and the same. The […]
October’s Social Media Roundup!
As part of an effort to share industry news that’s caught our attention, our Social team has put together a roundup for this month. Whether it’s the latest with Facebook, general advertising trends, or social campaigns that knocks our socks off—we wanted to share a quick snapshot of some noteworthy updates in the world of […]
Welcome, Ben Clark! Media Director at Envisionit
A warm welcome to Ben Clark, Media Director Envisionit is very happy to announce the addition of Ben Clark! As Media Director, Ben leads our talented team of channel experts in planning and executing holistic, data-driven campaigns that bridge the gap between media, creative, and technology. Over his years of experience in the field, […]
Google to sunset popular average position metric
You may have caught wind of this already, but Google plans to get rid of AdWords average position metric on September 29, 2019, which has left many marketers (and clients) wondering why and what metrics they should be looking at moving forward. To explain this shift from both a pay-per-click and SEO standpoint, we’ve asked […]
Overtourism: Protecting and promoting your destination
Tourism has plenty of positive effects for a destination—income for local businesses, tax revenue for the city, job growth for the hospitality sector, and so much more. But what happens when you have too much of a good thing? For most DMOs, an influx of tourists probably sounds like a blessing. But for certain places, […]
2019 Destinations International Convention highlights
July 25th wrapped up the annual Destinations International convention in St. Louis, MO and Destination ENV was happy to attend this year. For those of you who couldn’t make it, we wanted to provide a few takeaways that left a lasting impression on us. While this year’s event covered a wide range of topics and […]
A new perspective for navigating your SEO challenges
If you’ve been keeping up to speed with Google’s search results for the travel and hospitality industry, it’s clear that today’s organic landscape presents as many challenges as it does opportunities for DMOs. Google’s own productization within their search results has had a tremendous impact, especially in the past two years. While there could be […]
5 tips for maximizing your agency partnerships
We understand a big part of your daily reality as a destination marketer is maintaining seamless relationships between your internal team, agencies, and other marketing partners. Likewise, any reputable digital agency has worked on accounts that have several client-side and external partners to integrate with across media, creative, technology and analytics. It can be difficult […]
Enter The Big Tater Era
There are few categories of cuisine that provide more joy and comfort than bar food. Whether it’s a group of college students hunting for the best wings in town, an after-hours crowd searching for onion rings to soak up their night on the town, or even just folks who want to try a dish that […]