Google to sunset popular average position metric
You may have caught wind of this already, but Google plans to get rid of AdWords average position metric on September 29, 2019, which has left many marketers (and clients) wondering why and what metrics they should be looking at moving forward. To explain this shift from both a pay-per-click and SEO standpoint, we’ve asked […]
Overtourism: Protecting and promoting your destination
Tourism has plenty of positive effects for a destination—income for local businesses, tax revenue for the city, job growth for the hospitality sector, and so much more. But what happens when you have too much of a good thing? For most DMOs, an influx of tourists probably sounds like a blessing. But for certain places, […]
2019 Destinations International Convention highlights
July 25th wrapped up the annual Destinations International convention in St. Louis, MO and Destination ENV was happy to attend this year. For those of you who couldn’t make it, we wanted to provide a few takeaways that left a lasting impression on us. While this year’s event covered a wide range of topics and […]
A new perspective for navigating your SEO challenges
If you’ve been keeping up to speed with Google’s search results for the travel and hospitality industry, it’s clear that today’s organic landscape presents as many challenges as it does opportunities for DMOs. Google’s own productization within their search results has had a tremendous impact, especially in the past two years. While there could be […]
5 tips for maximizing your agency partnerships
We understand a big part of your daily reality as a destination marketer is maintaining seamless relationships between your internal team, agencies, and other marketing partners. Likewise, any reputable digital agency has worked on accounts that have several client-side and external partners to integrate with across media, creative, technology and analytics. It can be difficult […]
Enter The Big Tater Era
There are few categories of cuisine that provide more joy and comfort than bar food. Whether it’s a group of college students hunting for the best wings in town, an after-hours crowd searching for onion rings to soak up their night on the town, or even just folks who want to try a dish that […]
Content mapping for ABM campaigns
So you and your media team have decided that an ABM approach makes the most sense for your client’s next campaign. This highly targeted approach can be highly effective for driving leads and conversions, but there are a few things to keep in mind before you get started. When preparing creative for Account-based Marketing […]
Networking: Do’s, don’ts and why you need to just do it
A room full of people that you don’t know. Introducing yourself to strangers, or groups that know one another and you’re the stranger. Small talk. Silence. It’s just uncomfortable — for everyone, not just you. Such is the life of the working adult. Whether you are new on the job, or new in the room, we […]
Make users the hero of your fintech story
Envisionit’s Associate Creative Director, Ryan Kenealy, talks about how successful fintech companies know their story needs to be less about how they understand tech and more about how they understand how people want to bank. Tell a good story Data probably won’t convince most people that they should try fintech products and change the way […]
FinTex Week: Experts & innovators talk fintech
In case you missed it, another FinTex Week is in the books. It was like Shark Week only for fintech (which many people still think has something to do with sharks and technology). FinTex — a community of industry leaders and financial innovators stimulating growth, innovation, and opportunity in the Midwest — is working to […]