Spotlighting Senior Designer Kyle Smith

Envisionit’s Creative Team thrives with the addition of Kyle Smith

We are thrilled to have Kyle join our team as Senior Designer. Kyle’s focuses are in logo design, identity design, and typography, with additional skills in photography and product design. He is inspired by the visual world and enjoys developing thoughtful designs for digital campaigns and their destinations.

We rely on Kyle to create memorable, standout visual designs for the digital space. By collaborating with creative team members, digital channel experts, and strategic leads, Kyle develops assets that deliver upon our client’s goals and drive conversions. Kyle partners with copywriters to define the layout and hierarchy of content based on goals and requirements, ensures the visual design aligns with the brand guidelines and creative direction, and overall, visually evolves our client’s brands to position themselves more effectively for growth in their industries as well as within the digital space.

Just as important, Kyle designs for the visual web experience. He applies our client’s visual identity system to their website or landing page destination, drives conversion goals, and meets website requirements. He works with developers to make sure the web design systems are appropriately planned for and coordinated. When it comes to both digital campaigns and web design, Kyle is strong at meeting both strategic and brand goals.

“I love the openness, kindness, and empathy that everyone at the agency has demonstrated in their day-to-day interactions with colleagues and clients.”

Progressive Photographer

Since earning his graphic design degree from the York College of Pennsylvania, Kyle has earned more than a decade’s worth of expertise in freelance, in-house, and agency environments. He kick-started his career as a graphic designer where he would create designs for various holidays, events, and promotions. Kyle went on to become the Art Director at Sharingbox, then Senior Designer at The Mom Project.

Before coming to Envisionit, Kyle co-founded Madhaus Design Group, LLC, where he served as Principle and Lead Designer. At Madhaus Design Group, he’s responsible for driving the creative side of the business, which ranges from branding & identity design to web design.

Kyle’s innate creativity lends to his talents in photography, where he focuses on capturing the authentic queer experience through a combination of street photography, studio photography, and portraiture. If you need a new headshot, he’s your guy! We are so impressed and proud to have Kyle on our team.

5 Fun Facts About Kyle

At Envisionit, we love getting to know our people beyond their incredible work. Here are five fun facts about Kyle:

Three things I can’t live without are… A good burger, a better book, and a day at the beach
The fictional character most like me is… Jadzia Dax from Star Trek: Deep Space Nine. Dax is an appropriate nickname.
What are your three favorite movies?Interstellar, The Wizard of Oz, The Lord of the Rings (sorry, all three are a package deal)
If you could only eat one meal for the rest of your life, what would it be?Breakfast
Fill in the blank: I’m really good at… Bar trivia.