Category // analytics

KPIs & the Marketing Funnel: A Love Story

KPIs & the Marketing Funnel: A Love Story

Key Performance Indicator. Sounds fancy. It is. Key Performance Indicators are valuable measurement tools for digital marketers (and their clients) to use in determining how paid and organic efforts are performing against quantifiable goals. KPIs in digital marketing vary widely, depending on the client’s goal: advertisers may want to focus on site-based KPIs such as […]

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Marketing Fintech Solutions to Millennials

Marketing Fintech Solutions to Millennials

Millions of millennials The millennial generation – also known as Generation Y – includes people born between 1980 and 2000. Most are now adults and in the workforce. There are about 81m millennials in the US – more than a quarter of the total population, and they now out number Baby Boomers, their parents’ generation. […]

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