Category // analytics

Using analytics to answer deep questions about conversion rates

Using analytics to answer deep questions about conversion rates

Recently, I was asked by a client to identify trends around new vs. returning website visitors, an angle of analysis not usually part of our usual scope. Intrigued by what we could potentially glean from this data, I started investigating to uncover the value of understanding these particular trends around site visitors. So what did […]

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Nerding out on CRO at Opticon

Well it’s been two weeks since I returned from Opticon, Optimizely’s first annual user conference. If you don’t know about Optimizely, it happens to be our favorite tool for doing A/B testing on websites because it’s so damn easy to use and they keep improving the product (more on that below). First of all, it […]

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How Conversion Rate Optimization (CRO) Helps Us All

Robert Carter, our Agency Lead for CRO, showed us a great blog post that Optimizely wrote about CRO. It was aimed at agencies, but there were a few nuggets of wisdom that will help any business with an online presence. Here are the TL;DR (too long; didn’t read) takeaways: 1)   Always Be Learning – CRO […]

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Why CRO is an Agency Hero

Conversion Rate Optimization, bricks and mortar edition You see an ad for a product on sale. You go into the store. You pick up the product and find the checkout counter. For some reason, you think twice, and don’t make the purchase. That would be a Conversion Rate of zero. Naturally, the store manager would […]

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Multi-Channel Attribution, Part 1: Third-Party Attribution Partners

Digital marketing, at its core, is rooted on the basis of performance. Even in the case of Branding campaigns, where conversion metrics are not necessarily the foremost concern, advertisers want to know that their dollars were spent wisely; and, more often than not, website analytics are a strong indicator of how well-received a brand initiative […]

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5 Conversion Rate Optimization Tips From Conversion Conference Chicago

Two weeks ago, I attended the Conversion Conference in Chicago, a two-day event filled with speakers and workshops centered around website conversion rate optimization (CRO). Reassuringly, a significant number of the techniques utilized at envisionit media today were complemented with a few new fresh concepts.  As it is always critical to stay current in this […]

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Do I Need Tag Management?

Since the beginning of the internet, a continuing battle ranges between marketing and IT. Marketing wants more tags on websites, while IT has pushed back, saying too much tagging will slow down websites and make us sad. But one day, tag management came along and has provided marketing and IT with a quick, easy solution […]

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