Category // analytics

Are Your Website Visitors Really “Bouncing”

Bounce rate is a very common metric to measure engagement on your website. It’s defined as someone who entered your site, saw one page, and then left. Google Analytics has recently released a new “Adjusted Bounce Rate” tracking feature. Does your site or page need this feature? Let’s find out… Blogs, sites with widgets, and […]

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How Will My Website Redesign Affect My Analytics?

Organizations choose to redesign their website for many necessary reasons. One important aspect of a post website redesign is the impact it has on analytics. Here is a quick list of those things in your web analytics platform that will probably look different after your website redesign project. Content Consumption Your newly redesigned site content […]

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