Category // destination marketing

International Tourists Matter More Than Ever

International Tourists Matter More Than Ever

Do Japanese visitors love taking a grand tour of the US or sticking it out in one place? Are Chinese tourists all about shopping or skiing? Are beaches as much of a draw as a trek to the Smithsonian for the British? With a projected 1.8 billion international visitors by 2025 (according to the World […]

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Why DMOs need to get locals on board

Why DMOs need to get locals on board

Destination marketing is all about identifying the right audiences. And if you’re a Convention & Visitors Bureau, you’ve probably honed in on a few keys groups: regional weekend-trippers, international visitors, business travelers, and generally anyone who lives outside your borders. It makes sense—you need to reach and connect with out-of-towners and turn them into visitors. […]

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Chicago tourism continues to break records

Chicago tourism continues to break records

Congratulations to the City of Chicago and our friends at Choose Chicago for another banner year in tourism! Our team at envisionit is proud to partner with such a dynamic and talented group of individuals whose efforts continue to drive our local economy. We are also thrilled to know that specific initiatives such as growth efforts […]

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Honesty is the best policy: The birth of the DMO anti-slogan

Honesty is the best policy: The birth of the DMO anti-slogan

Cities around the world welcome you to their beautiful shores, their exciting nightlife, their incomparable cuisine and their out-of-this-world attractions. So much so, in fact, that it’s hard to remember which one said what and why. While destinations like Paris, New York and London sell themselves to a large extent, the smaller, less trafficked destinations […]

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Make Your Destination Marketing Blog THE Go To Source

Make Your Destination Marketing Blog THE Go To Source

The internet has had an enormous impact on how tourists make their destination decisions, particularly when it comes to Millennial and Gen Z travelers. Authenticity is king, word-of-mouth reigns, and family, friends and digital influencers are the go-to sources for travel inspiration. And that’s exactly why blogs are so important. In a nutshell, they combine […]

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How to Make Gen Z Love Your City

How to Make Gen Z Love Your City

Globetrotting, off-the-beaten-path-seeking, social-media-loving Generation Z travelers. They’re picture perfect cheerleaders. Which is why DMOs are clamoring for their attention. Born starting around 1996, Gen Z is defined less by age and more by the events that shaped their early lives. And the biggie here, obviously, is the digital revolution. Whereas Millennials are “digital pioneers,” remembering […]

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