Category // digital

Fintech and Millennials Just Make Sense Together

Fintech and Millennials Just Make Sense Together

Millions of Millennials The Millennial generation—also known as Generation Y—includes people born between 1980 and 2000. Most are now in the workforce. There are about 81m Millennials in the US—more than a quarter of the total population, and they now outnumber Baby Boomers. The good news for fintech is that Millennials tend to share the […]

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Getting Closer to Your Next Milestone: A Fintech Marketing Checklist

Getting Closer to Your Next Milestone: A Fintech Marketing Checklist

Noise, buzz and endless disruption. These are the sounds of fintechs continually jockeying for position in a channel that’s moving further into the mainstream. There typically isn’t a breakthrough, watershed moment—success comes from a sustained, incrementally improving program that involves straightforward, but coordinated, strategies. Looking to get to that next milestone? Here are some essential […]

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Understanding GDPR and Its Impact in the US

Understanding GDPR and Its Impact in the US

On May 25th, 2018, the culmination of over six years of legislative work will officially become the rule of the land in the European Union. I am speaking of course of the General Data Protection Regulation — GDPR; aka, the first major international attempt at regulating and standardizing online data storage and its use. If […]

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Pros & Cons of Front-End Frameworks

Pros & Cons of Front-End Frameworks

As developers, we often find ourselves looking for ways to be more efficient. For many of us, this means turning to front-end frameworks. Whether it is robust, full-featured frameworks like Bootstrap or Foundation or more foundational frameworks such as Skeleton or Pure, developers are turning to these tools to get a jumpstart on web projects. […]

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Don’t Judge A Website By Its Cover

Don’t Judge A Website By Its Cover

Front-end Development Best Practices There are too many nice looking websites that are actually extremely ugly on the inside, not to mention they become a code nightmare behind the scenes. I blame this bad trend on marketplace themes and templates. Why? Because they’re not built for you! They’re built to be as customizable as possible […]

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CRO Strategies Beyond Testing

CRO Strategies Beyond Testing

What is conversion rate optimization? Conversion rate optimization (CRO) is a methodology that increases the chance a user will convert into a lead, resulting in increased profitability of investments across digital touchpoints. When most people think of CRO, A/B testing comes to mind. Although testing is the most widely-used, fundamental activity of every CRO program, […]

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