Category // digital

Understanding GDPR and Its Impact in the US

Understanding GDPR and Its Impact in the US

On May 25th, 2018, the culmination of over six years of legislative work will officially become the rule of the land in the European Union. I am speaking of course of the General Data Protection Regulation — GDPR; aka, the first major international attempt at regulating and standardizing online data storage and its use. If […]

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Pros & Cons of Front-End Frameworks

Pros & Cons of Front-End Frameworks

As developers, we often find ourselves looking for ways to be more efficient. For many of us, this means turning to front-end frameworks. Whether it is robust, full-featured frameworks like Bootstrap or Foundation or more foundational frameworks such as Skeleton or Pure, developers are turning to these tools to get a jumpstart on web projects. […]

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Don’t Judge A Website By Its Cover

Don’t Judge A Website By Its Cover

Front-end Development Best Practices There are too many nice looking websites that are actually extremely ugly on the inside, not to mention they become a code nightmare behind the scenes. I blame this bad trend on marketplace themes and templates. Why? Because they’re not built for you! They’re built to be as customizable as possible […]

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CRO Strategies Beyond Testing

CRO Strategies Beyond Testing

What is conversion rate optimization? Conversion rate optimization (CRO) is a methodology that increases the chance a user will convert into a lead, resulting in increased profitability of investments across digital touchpoints. When most people think of CRO, A/B testing comes to mind. Although testing is the most widely-used, fundamental activity of every CRO program, […]

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A New World for Search

A New World for Search

Click the voice search icon and ask your Google Assistant “what is voice search” and you get the following: “According to Wikipedia, Google Voice Search or Search By Voice is a Google product that allows users to use Google Search by speaking on a mobile phone or computer, i.e. have the device search for data […]

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KPIs & the Marketing Funnel: A Love Story

KPIs & the Marketing Funnel: A Love Story

Key Performance Indicator. Sounds fancy. It is. Key Performance Indicators are valuable measurement tools for digital marketers (and their clients) to use in determining how paid and organic efforts are performing against quantifiable goals. KPIs in digital marketing vary widely, depending on the client’s goal: advertisers may want to focus on site-based KPIs such as […]

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