Google is rolling out expanded text ads (ETAs) for the masses, but don’t change your ads just yet.
The internet just got a little more wordy.
Google is changing its search results in a big way. Our paid search lead, Joe Mathieu, has more on what you can expect.
Recently, I was asked by a client to identify trends around new vs. returning website visitors, an angle of analysis not usually part of our usual scope. Intrigued by what we could potentially glean from this data, I started investigating to uncover the value of understanding these particular trends around site visitors. So what did […]
Back in 2012, when Google switched to secure search for logged-in users on Google.com, the SEO landscape was changed forever. Instead of receiving a laundry list of exact keyword searches that resulted in visits to a website, SEOs began seeing an ever-increasing number of (not provided) search referral visits in their analytics platforms. Paid search […]