Let’s just get this out of the way right off the bat—The Chicago Digital Media Summit was great. Where most conferences seem to just be ads for whatever company employs the presenter, I left many of the workshops and sessions with new, valuable, actionable insights. The other factor that worked to its advantage was the […]
Late last year, I attended a Facebook conference about video best practices. And to be honest, it’s been a huge help. The conference really solidified some of the things I’ve been doing recently, like cinemagraphs for Warrior Dash, or cool recipe videos and GIFs. And it dove deep into some of the things I had […]
A new social ad experience with Facebook Messenger As of July 11th, anyone using Facebook’s automatic placements for image-based ads has been getting an additional placement on their Messenger platform. These new Facebook Messenger ads appear in the home tab of the Messenger mobile app. Whenever users tap on an ad, they’re sent directly to […]
Influencer marketing is one of the fastest growing channels in advertising. Just look at the headlines. 88 Percent of Consumers Trust Online Recommendations As Much as Personal Ones The Importance Of Influencer Marketing For B2B Marketers 5 Reasons Influencer Marketing is the Most Effective Form of Marketing How ‘Influencer Marketing’ Can Help Your Business Reach […]
Digital marketing, and social media in particular, is a loud, bustling and energetic place that still, in 2017, represents a brave new world for many brand managers. This is particularly true for those who cut their teeth in more traditional out-of-home advertising platforms as well as for small business owners who can’t afford employees who […]
In 2017, influencers will stay up-to-date with the latest in tech.
Our experts weigh in on Facebook’s new products and how they’re changing the digital landscape.
Brands are positioned to benefit from the latest updates that improve social interaction.
User-generated content and video are king.
Strikingly similar to Snapchat Stories, Instagram Stories is a field brands need to play in—here are 5 ways how.