Category // strategy

A way too early guide for Cyber Monday 2019

A way too early guide for Cyber Monday 2019

Cyber Monday came and went in a blur. Surrounded by the holidays and planning for Q1, it’s easy to lose focus and miss out on the opportunity it presents. this opportunity requires planning, you should have a well thought out holistic strategy to generate the highest sales volume you can. By the way, the early […]

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Make Your Destination Marketing Blog THE Go To Source

Make Your Destination Marketing Blog THE Go To Source

The internet has had an enormous impact on how tourists make their destination decisions, particularly when it comes to Millennial and Gen Z travelers. Authenticity is king, word-of-mouth reigns, and family, friends and digital influencers are the go-to sources for travel inspiration. And that’s exactly why blogs are so important. In a nutshell, they combine […]

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How to Make Gen Z Love Your City

How to Make Gen Z Love Your City

Globetrotting, off-the-beaten-path-seeking, social-media-loving Generation Z travelers. They’re picture perfect cheerleaders. Which is why DMOs are clamoring for their attention. Born starting around 1996, Gen Z is defined less by age and more by the events that shaped their early lives. And the biggie here, obviously, is the digital revolution. Whereas Millennials are “digital pioneers,” remembering […]

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Rules to Thrive By: Growing CPG Brands

Rules to Thrive By: Growing CPG Brands

In 2018, Consumer Packaged Goods (CPG) brands need to do more than just acknowledge the industry landscape is changing, but come to the forefront of the change. Our experience partnering with CPG brands has uncovered four areas that brands will need to adapt and further evolve to ensure they are progressing with the industry—whether in-house […]

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Your Cookie Policy May be Hurting Your Mobile Visibility

Your Cookie Policy May be Hurting Your Mobile Visibility

As the final provisions of the GDPR regulations went into effect across the European Union back in May, businesses across the world rushed to comply. One of the provisions of this law requires websites to implement opt-in controls to enable users to choose whether or not a website can place tracking cookies on their browsers. This […]

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With Fintech, It’s All About The Right Fit

With Fintech, It’s All About The Right Fit

There’s a difference between a customer and a right-fit customer. A right-fit customer tells people about your product and keys you in on the challenges they face in their job and how you can do more to address them. It’s a relationship, not just a transaction, and one that can really accelerate your growth (and […]

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Fintech and Millennials Just Make Sense Together

Fintech and Millennials Just Make Sense Together

Millions of Millennials The Millennial generation—also known as Generation Y—includes people born between 1980 and 2000. Most are now in the workforce. There are about 81m Millennials in the US—more than a quarter of the total population, and they now outnumber Baby Boomers. The good news for fintech is that Millennials tend to share the […]

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