Category // strategy

5 tips for maximizing your agency partnerships

5 tips for maximizing your agency partnerships

We understand a big part of your daily reality as a destination marketer is maintaining seamless relationships between your internal team, agencies, and other marketing partners. Likewise, any reputable digital agency has worked on accounts that have several client-side and external partners to integrate with across media, creative, technology and analytics. It can be difficult […]

Read more

Make users the hero of your fintech story

Make users the hero of your fintech story

Envisionit’s Associate Creative Director, Ryan Kenealy, talks about how successful fintech companies know their story needs to be less about how they understand tech and more about how they understand how people want to bank. Tell a good story Data probably won’t convince most people that they should try fintech products and change the way […]

Read more

A creative’s guide to partnering with clients

A creative’s guide to partnering with clients

  “Client relationships—that’s an account manager or account director’s job.” There are many naive things I believed as a young creative, and this one probably goes to the top of the list. The more experience I’ve gotten under my belt, the more I’ve realized that managing great client relationships is everyone’s job. Clients are why […]

Read more

Is your Website Accessible to your Audience?

Is your Website Accessible to your Audience?

The passage of the Americans with Disabilities Act (ADA) in 1990 brought the challenges that people with disabilities face into the larger public consciousness. In the years following the law, improvements to physical structures throughout the country have increased access for all Americans to countless places that had previously been difficult or inaccessible. While the […]

Read more

You’ve gotta take the Oath: Bing expands, but does it matter?

You’ve gotta take the Oath: Bing expands, but does it matter?

Goodbye, Yahoo Gemini. Verizon Media, who you may know as Oath, is increasing its partnership with Bing by sharing data around each other’s native network. As of March 15th, Gemini will be gone and “all search advertising opportunities across Verizon Media properties, including campaigns on both Yahoo and AOL, will be exclusively served by Bing […]

Read more

Honesty is the best policy: The birth of the DMO anti-slogan

Honesty is the best policy: The birth of the DMO anti-slogan

Cities around the world welcome you to their beautiful shores, their exciting nightlife, their incomparable cuisine and their out-of-this-world attractions. So much so, in fact, that it’s hard to remember which one said what and why. While destinations like Paris, New York and London sell themselves to a large extent, the smaller, less trafficked destinations […]

Read more

A way too early guide for Cyber Monday 2019

A way too early guide for Cyber Monday 2019

Cyber Monday came and went in a blur. Surrounded by the holidays and planning for Q1, it’s easy to lose focus and miss out on the opportunity it presents. this opportunity requires planning, you should have a well thought out holistic strategy to generate the highest sales volume you can. By the way, the early […]

Read more