Category // strategy

Is your Website Accessible to your Audience?

Is your Website Accessible to your Audience?

The passage of the Americans with Disabilities Act (ADA) in 1990 brought the challenges that people with disabilities face into the larger public consciousness. In the years following the law, improvements to physical structures throughout the country have increased access for all Americans to countless places that had previously been difficult or inaccessible. While the […]

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You’ve gotta take the Oath: Bing expands, but does it matter?

You’ve gotta take the Oath: Bing expands, but does it matter?

Goodbye, Yahoo Gemini. Verizon Media, who you may know as Oath, is increasing its partnership with Bing by sharing data around each other’s native network. As of March 15th, Gemini will be gone and “all search advertising opportunities across Verizon Media properties, including campaigns on both Yahoo and AOL, will be exclusively served by Bing […]

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Honesty is the best policy: The birth of the DMO anti-slogan

Honesty is the best policy: The birth of the DMO anti-slogan

Cities around the world welcome you to their beautiful shores, their exciting nightlife, their incomparable cuisine and their out-of-this-world attractions. So much so, in fact, that it’s hard to remember which one said what and why. While destinations like Paris, New York and London sell themselves to a large extent, the smaller, less trafficked destinations […]

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A way too early guide for Cyber Monday 2019

A way too early guide for Cyber Monday 2019

Cyber Monday came and went in a blur. Surrounded by the holidays and planning for Q1, it’s easy to lose focus and miss out on the opportunity it presents. this opportunity requires planning, you should have a well thought out holistic strategy to generate the highest sales volume you can. By the way, the early […]

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Make Your Destination Marketing Blog THE Go To Source

Make Your Destination Marketing Blog THE Go To Source

The internet has had an enormous impact on how tourists make their destination decisions, particularly when it comes to Millennial and Gen Z travelers. Authenticity is king, word-of-mouth reigns, and family, friends and digital influencers are the go-to sources for travel inspiration. And that’s exactly why blogs are so important. In a nutshell, they combine […]

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How to Make Gen Z Love Your City

How to Make Gen Z Love Your City

Globetrotting, off-the-beaten-path-seeking, social-media-loving Generation Z travelers. They’re picture perfect cheerleaders. Which is why DMOs are clamoring for their attention. Born starting around 1996, Gen Z is defined less by age and more by the events that shaped their early lives. And the biggie here, obviously, is the digital revolution. Whereas Millennials are “digital pioneers,” remembering […]

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Rules to Thrive By: Growing CPG Brands

Rules to Thrive By: Growing CPG Brands

In 2018, Consumer Packaged Goods (CPG) brands need to do more than just acknowledge the industry landscape is changing, but come to the forefront of the change. Our experience partnering with CPG brands has uncovered four areas that brands will need to adapt and further evolve to ensure they are progressing with the industry—whether in-house […]

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