Category // strategy

Your Cookie Policy May be Hurting Your Mobile Visibility

Your Cookie Policy May be Hurting Your Mobile Visibility

As the final provisions of the GDPR regulations went into effect across the European Union back in May, businesses across the world rushed to comply. One of the provisions of this law requires websites to implement opt-in controls to enable users to choose whether or not a website can place tracking cookies on their browsers. This […]

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Voice Search for eCommerce – Realities, Opportunities, And How To Prepare

Voice Search for eCommerce – Realities, Opportunities, And How To Prepare

There are millions of voice enabled devices in homes throughout the US. The ones you’ve surely heard of—Amazon Echo and Google Home, but also devices from Apple, Microsoft, and most recently, Samsung. Not to mention all of the voice “assistants” in pockets and purses worldwide. On Prime Day alone, Amazon said that “millions” of Fire […]

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With Fintech, It’s All About The Right Fit

With Fintech, It’s All About The Right Fit

There’s a difference between a customer and a right-fit customer. A right-fit customer tells people about your product and keys you in on the challenges they face in their job and how you can do more to address them. It’s a relationship, not just a transaction, and one that can really accelerate your growth (and […]

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Fintech and Millennials Just Make Sense Together

Fintech and Millennials Just Make Sense Together

Millions of Millennials The Millennial generation—also known as Generation Y—includes people born between 1980 and 2000. Most are now in the workforce. There are about 81m Millennials in the US—more than a quarter of the total population, and they now outnumber Baby Boomers. The good news for fintech is that Millennials tend to share the […]

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Getting Closer to Your Next Milestone: A Fintech Marketing Checklist

Getting Closer to Your Next Milestone: A Fintech Marketing Checklist

Noise, buzz and endless disruption. These are the sounds of fintechs continually jockeying for position in a channel that’s moving further into the mainstream. There typically isn’t a breakthrough, watershed moment—success comes from a sustained, incrementally improving program that involves straightforward, but coordinated, strategies. Looking to get to that next milestone? Here are some essential […]

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Don’t Forget About Bing

We’ve all seen the statistics about the traffic breakout between Google, Bing, and the others. Each report states basically the same thing, that Google owns the market share with anywhere from 80%-90% of traffic, while Bing and Yahoo fill in most of the rest. Knowing that Google makes up the lion’s share of search traffic […]

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Don’t Judge A Website By Its Cover

Don’t Judge A Website By Its Cover

Front-end Development Best Practices There are too many nice looking websites that are actually extremely ugly on the inside, not to mention they become a code nightmare behind the scenes. I blame this bad trend on marketplace themes and templates. Why? Because they’re not built for you! They’re built to be as customizable as possible […]

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