Crue and Destination ENV are now Envisionit

Envisionit’s Creative Team brings on the talent of Associate Creative Director Sabina Bhasin

Envisionit is proud to announce the addition of Sabina Bhasin to our Creative Team as Associate Creative Director. Sabina has 14 years of experience as a marketer, journalist and leader. She is creative and innovative and has been published and quoted in national publications, including The Wall Street Journal, NBC News and more.

We immediately knew Sabina would be the perfect fit for the role because of her forward-thinking vision, high fact-finding and research mindset and passion for strategy. Immediately, she’s made huge impact day-to-day for our B2B clients, particularly in fintech, putting her love for storytelling and strategy to work to drive results. Sabina works closely with our designers, copywriters, creative strategists, sales team and marketers to create a vision for the work we produce, and thoroughly enjoys the challenges of taking work from concept to final execution.

Overseeing the creative process, Sabina gives guidance to her team, holding them to high standards while also working closely to mentor them. She loves rolling up her sleeves to craft copy herself and takes personal accountability for the performance of the story. Whether through words or visuals, Sabina ensures the creative connects with our clients’ customers and gets results.

I chose Envisionit because when I met a few members of the leadership team, like Jason, I appreciated how he challenged me, and I believed I could learn a lot from him. In addition, I was impressed with how Todd built the agency by solving problems that I also strive to solve. And of course, Amber, as her friend, I’ve always been in awe of her talent and kindness, and I believed she’d make an incredible mentor. So far, my instincts are correct.

Multi-Passionate in Journalism, Creativity, Psychology

Sabina has an extensive and impressive background. With a B.A. in Communications, Sabina launched her career in Journalism as a writer for Here! Dongguan Magazine in Dongguan City, Guangdong, China – the same place she would later teach English. After moving back to the states, Sabina studied digital journalism at the New York Film Academy with NBC News and learned how to write, shoot, edit and host stories live on air. Sabina wrote and produced over 300 stories for The E.W. Scripps Company, including interviewing former presidents and being told by Barbara Bush that “she asked really good questions.” She even earned national accolades and once spoke about a homicide case on an A&E program. In the following years, Sabina held the position of assignment manager and fill-in managing editor at Waterman Broadcasting Corp. and on-air journalist at the Journal Broadcast Group covering crime, courts, and county government.

Sabina’s creative eye led her to become a creative content director for Patten Companies. She built the creative and managed multi-channel digital and traditional campaigns with the support of a strong team leading to $4M in sales. She also doubled the company’s audience size on Instagram and Facebook! Media outlets mentioned Sabina during her next position as B2B content marketing manager at, where she oversaw all marketing activities through the acquisition to American Family Insurance. Since then, she has held several other B2B marketing positions in established and nascent startups. Prior to joining Envisionit, she was on the founding team and built the content program at C2C, the first Google Cloud customer community. At C2C, she hosted executive conversations and interviewed leaders from Verizon, Etsy, SADA Systems, Google Cloud, Twitter, but even with the big names in her pocket, little excites her more than working with startups.

Sabina’s work doesn’t stop there. As a mental health advocate, she is also currently enrolled at Roosevelt University as a Clinical Psychology Master’s student. Naturally, her fascination with human behavior and storytelling makes her an advertising master.

5 Fun Facts About Sabina

At Envisionit, we love getting to know our people beyond their incredible work. So here are Five Fun Facts about Sabina:

  1. Three things I can’t live without are… my hands so I can write, my arms so I can hug and the internet (I’m not that wholesome!)
  2. The fictional character most like me is… Amélie Poulain, a little bit quirky and a lotta bit in a world of imagination.
  3. What are your three favorite movies? The Professional, Gattaca, and What About Bob?
  4. If you could only eat one meal for the rest of your life, what would it be? My mom’s Poha, which is an Indian dish made from flattened rice, potatoes, onions, spices and chilis – gotta have the chilis!
  5. Fill in the blank: I’m really good at… playing matchmaker. I’ve set up four couples and they’ve all tied the knot (and three of them have multiple kids, too)!

Welcome to the team, Sabina!

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