Tag // video

Revitalizing Chicago’s Historic South Parks with Project 120

Revitalizing Chicago’s Historic South Parks with Project 120

Public parks should be a shared common wealth that uplift the whole community. That is the philosophy of Project 120, a private-public partnership working in conjunction with the city of Chicago to revitalize Chicago’s South Parks: Jackson Park, Washington Park and the Midway Plaisance. The South Parks were originally established for the World’s Columbian Exposition […]

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Should I really pay attention to this video SEO stuff?

If you’ve turned a blind eye to the chatter about how videos can enhance your ranking in the search engines, listen up my friend – especially if you’re an online retailer. Video SEO is here to stay, and it can increase revenue by 10-15%. Here are some compelling stats that tell us why:

Nearly 40% of users that search Google see video options in their universal results
Search appears to be how most web users are finding video today, and 80% of folks view a video in its entirety – 25% click through to purchase a product
34 of the top 50 online retailers were using video in last year
Videos can drive an overall revenue lift of 10-15%

So we’ve talked before about how the holidays are right around the corner, and I’m sure you’ve got your planning well underway. Just like it’s important to have your site optimized for those of us who avoid the malls like the plague between November 1 & January 31 (check out Adam’s blog post from earlier this summer for more info), now it’s also important to have some compelling, relevant, well-optimized videos on your site.

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Video & Video Sitemaps: That’s Some Sexy Site Architecture

With the launch of Google Caffeine and after talk at SMX Advanced 2010 in Seattle, Google’s made it clear that they will start looking more at video sitemaps when indexing websites. Why? Because they’re sexy! Videos are slick, compelling and fun, and people like them. And what does Google like? Things that people like. Videos […]

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