The full picture with analytics & business intelligence
Drive your digital investment with actionable insights
In an omni-channel, ever-changing digital environment, customer behavior is more complex than ever. Regardless of industry or audience, the real challenge remains the same for brands: translating the right types of data into actionable insights that impact bottom-line revenue.
First analyze, then optimize
Our Analytics & Business Intelligence services were developed for brands who want to move beyond the standard “news reports” to understand full-funnel performance. At the start of any engagement, we work closely with our clients to develop measurement frameworks that will allow us to isolate top-driving activities, barriers to performance, and untapped opportunity. From in-depth customer analysis to platform integration and growth forecasting—our emphasis is on the parts and the whole of data measurement. Our goal is to help clients paint a clear and accurate picture of performance to drive their digital investment.
How analytics can elevate your brand
- Inform audience profiles to guide digital marketing efforts
- Employ advanced targeting and maximize reach
- Develop customized creative strategies
- Improve user experience across all digital touchpoints
- Create maximum return on investment
- Reduce customer churn
How we do it
- Customer/CRM insights
- Customer behavior/UX analysis
- Data infrastructure auditing
- Platform strategy and consulting
- Business intelligence
- Attribution modeling
- Growth forecasting
- Customer churn analysis and cycle optimization
