Search everywhere optimization webinar series
Search has changed. People are no longer finding brands through Google alone.
They’re discovering products, services, and destinations through AI overviews, YouTube, Reddit, TikTok, Instagram, maps, and local listings.
Is your brand showing up when and where people are searching?
Join Envisionit for a five-part webinar series designed to help marketers adapt to the new era of discovery. Each session delivers practical strategies you can use to improve visibility, strengthen content performance, and stay competitive as AI reshapes search behavior.
Whether you attend one session or all five, you’ll walk away with actionable insights built for today’s search landscape.
Why attend:
- Understand how AI is changing search behavior
- Learn modern search optimization strategies
- Discover where your audience is searching today
- Gain practical tactics you can apply immediately
- Stay visible in a rapidly evolving digital landscape
Reserve your spot for one webinar or attend the full series to build a complete view of modern search optimization.
Webinar Schedule
June 2 @ 1:00 p.m.
Talk to Machines, Write for People: Content Strategies in the AI Era
Learn how to create and structure content that performs across traditional search, AI-generated results, and emerging discovery platforms.
>> COMPLETED: Watch the webinar here
June 9 @ 1:00 p.m.
Lights, Camera, Rankings: The Importance of YouTube in Modern Search
Discover how video content is becoming a powerful search engine of its own and how to improve visibility on YouTube.
>>COMPLETED: Watch the webinar here
June 16 @ 1:00 p.m.
Upvote Your Visibility: Why Reddit is SEO’s Wildest Frontier
Explore how Reddit influences search results, buying decisions, and AI-generated answers — and what brands should do about it.
June 23 @ 1:00 p.m.
Caption This: How TikTok and Instagram are Impacting Organic Search
See how social platforms are replacing traditional search for younger audiences and learn strategies to increase discoverability.
June 30 @ 1:00 p.m.
Near Me, Find Me: The Local Search Playbook for Visibility
Learn how to strengthen your Google Business Profile and local presence so customers can find and trust your business faster.
What you’ll learn in this series:
- How AI is changing the way people search and discover brands
- Ways to optimize content for modern search visibility
- Best practices for improving rankings and discoverability on YouTube
- How Reddit conversations influence search results and buying decisions
- Strategies for increasing visibility on TikTok and Instagram
- How to strengthen local search performance through Google Business Profile optimization
- Practical tactics to help your brand stay visible across today’s evolving search landscape
Your instructors:
Kenzie Austin, SEO Director at Envisionit, brings over a decade of experience at the intersection of strategy, UX, and content. She leads the agency’s SEO practice with a focus on turning search trends into measurable business impact—helping brands improve discoverability, engagement, and performance across evolving search environments. Her work spans industries, where she’s known for making complex search behavior actionable and results-driven.
Lawson Robinson, Senior SEO Manager at Envisionit, brings a strategic, detail-oriented approach to modern search, specializing in turning algorithm shifts, data signals, and AI-driven changes into optimization strategies that drive measurable results. With expertise across technical SEO, content, analytics, and UX, he’s known for uncovering performance opportunities across search ecosystems and scaling them into meaningful growth.