Envisionit taps Jason Goldberg as new Chief Innovation Officer (CINO) to turn emerging tech into client advantage
I don’t know if you’ve noticed, but the marketing world has been changing fast. New tools, AI breakthroughs, and automation platforms are popping up daily. But rushing to adopt the latest thing without a plan can mean more mess than momentum.
That’s why we’ve expanded our leadership bench with a brand-new role to take advantage of emerging technology in smarter, more strategic ways.
Jason Goldberg, Envisionit’s co-founder and longtime EVP, is stepping in as CINO to make sure our teams and our clients are always equipped to move with confidence.
You can read the full press release here.
What is a Chief Innovation Officer?
Jason is responsible for leading Envisionit’s exploration, testing, and integration of emerging technologies that create real business impact for clients.
A CINO also fosters a culture of curiosity, experimentation, and forward thinking.
By building innovation into the leadership level, Envisionit has established a top-down culture of exploration that empowers us and our brand partners to use technology to move faster, make more informed decisions, stay in front of market shifts, and grab onto every opportunity.
What a Chief Innovation Officer means for clients
This CINO isn’t chasing shiny objects. Jason is identifying the tools, platforms, and processes that can drive smarter, faster, and more measurable results across our tourism, technology, and CPG verticals.
This new role delivers:
Smarter long-term strategies: We’ll help clients build sustainable plans around AI and automation, so you can adopt and deploy new tools with purpose and confidence.
Faster execution: Expect quicker turnarounds and streamlined workflows across web builds, campaigns, SEO, and reporting. We’re finding ways to cut hours of manual work down to minutes.
Better use of data: We’re not ditching the dashboards, but there will be even more visibility into performance and insights that help drive decisions.
Support that grows with your brand: As needs evolve, our approach will too. Jason’s focus on innovation ensures Envisionit stays ahead of the curve so you won’t have to play catch-up.
A new chapter for Envisionit
Jason has been with Envisionit since day one, shaping the agency’s approach to strategy, technology, and creativity. This new CINO role is a natural extension of that vision. It’s a reflection of who we’ve always been and a clear signal of where we’re headed.
Want to learn more about what a little innovation can do for your brand? Let’s talk.