Chicago tourism continues to break records
Congratulations to the City of Chicago and our friends at Choose Chicago for another banner year in tourism! Our team at envisionit is proud to partner with such a dynamic and talented group of individuals whose efforts continue to drive our local economy. We are also thrilled to know that specific initiatives such as growth efforts […]
Honesty is the best policy: The birth of the DMO anti-slogan
Cities around the world welcome you to their beautiful shores, their exciting nightlife, their incomparable cuisine and their out-of-this-world attractions. So much so, in fact, that it’s hard to remember which one said what and why. While destinations like Paris, New York and London sell themselves to a large extent, the smaller, less trafficked destinations […]
Getting in Front with FLEx: Awareness & Education for New Tech
“Why couldn’t they just sell tires?” was a question someone from our UX team kept asking while working out wireframes for an emerging tech client. We were all struggling with the big question: How do you map out an experience for a technology that addresses a problem people aren’t yet aware of and haven’t developed […]
A way too early guide for Cyber Monday 2019
Cyber Monday came and went in a blur. Surrounded by the holidays and planning for Q1, it’s easy to lose focus and miss out on the opportunity it presents. this opportunity requires planning, you should have a well thought out holistic strategy to generate the highest sales volume you can. By the way, the early […]
Make Your Destination Marketing Blog THE Go To Source
The internet has had an enormous impact on how tourists make their destination decisions, particularly when it comes to Millennial and Gen Z travelers. Authenticity is king, word-of-mouth reigns, and family, friends and digital influencers are the go-to sources for travel inspiration. And that’s exactly why blogs are so important. In a nutshell, they combine […]
Amazon Private Label Products: Not The End For Your Brand
You’ve bought a private label product, haven’t you? Heck, you might have bought one and not even known it (Here’s a list if you’re interested). Chances are that if you’re reading this you’re more interested in how your brand (or managed brand) will compete against private label products than the products themselves. While it may […]
How to Make Gen Z Love Your City
Globetrotting, off-the-beaten-path-seeking, social-media-loving Generation Z travelers. They’re picture perfect cheerleaders. Which is why DMOs are clamoring for their attention. Born starting around 1996, Gen Z is defined less by age and more by the events that shaped their early lives. And the biggie here, obviously, is the digital revolution. Whereas Millennials are “digital pioneers,” remembering […]
Google’s Mobile-first Indexing: What Does It Mean For You
Think of Google as a living, breathing organism. It adjusts and adapts to how users are behaving. One of these game-changing adaptations is the move to mobile-first indexing. While Google is taking a slow and steady approach to rolling this new initiative out, it’s important to understand how this will affect your brand as it’s […]
The Chicago Digital Media Summit Review
Let’s just get this out of the way right off the bat—The Chicago Digital Media Summit was great. Where most conferences seem to just be ads for whatever company employs the presenter, I left many of the workshops and sessions with new, valuable, actionable insights. The other factor that worked to its advantage was the […]
Rules to Thrive By: Growing CPG Brands
In 2018, Consumer Packaged Goods (CPG) brands need to do more than just acknowledge the industry landscape is changing, but come to the forefront of the change. Our experience partnering with CPG brands has uncovered four areas that brands will need to adapt and further evolve to ensure they are progressing with the industry—whether in-house […]