E-commerce price wars: A drive to the bottom or an opportunity for your brand?
Much has been made about what appears to be a price war between brands, big box retailers like Walmart and Target, and online behemoths like Amazon. Brands are having the hardest time in memory fighting to keep their products profitable and on the shelves, both in-store and online, while retailers and online giants attempt to […]
Why DMO ad strategy is content strategy (and other campaign tips)
According to Think With Google, “37% of travelers in the U.S. think about vacation planning once a month; 17% think about it at least once a week.” This is great news for DMOs looking to attract travelers to their destination. Selecting a destination for travel is all about the right amount of inspiration delivered in […]
Game-changing digital creative campaigns: A discussion with Envisionit CD, Amber Davis
Episode 2: Game-Changing Digital Creative Campaigns: A Discussion With Envisionit CD, Amber Davis Ever wonder how creative campaigns come to life? In episode 2 of Envisionit’s Digital Mixer, Keith Solomon sits down with our Creative Director, Amber Davis, to discuss some recent digital marketing campaign successes for Chicagoland Speedway, Urban Partnership Bank, and Red […]
Is your Website Accessible to your Audience?
The passage of the Americans with Disabilities Act (ADA) in 1990 brought the challenges that people with disabilities face into the larger public consciousness. In the years following the law, improvements to physical structures throughout the country have increased access for all Americans to countless places that had previously been difficult or inaccessible. While the […]
My Digital Summit Phoenix Plan
Earlier this week I attended the Digital Summit in Phoenix. It was two days of keynotes, breakout sessions, great insight, and warm(ish) weather. Below are some highlights and ideas around creating a plan of attack for attending your next conference. Phoenix First of all: Wow, Phoenix is awesome. And I’m not just saying that because […]
Why DMOs need to get locals on board
Destination marketing is all about identifying the right audiences. And if you’re a Convention & Visitors Bureau, you’ve probably honed in on a few keys groups: regional weekend-trippers, international visitors, business travelers, and generally anyone who lives outside your borders. It makes sense—you need to reach and connect with out-of-towners and turn them into visitors. […]
You’ve gotta take the Oath: Bing expands, but does it matter?
Goodbye, Yahoo Gemini. Verizon Media, who you may know as Oath, is increasing its partnership with Bing by sharing data around each other’s native network. As of March 15th, Gemini will be gone and “all search advertising opportunities across Verizon Media properties, including campaigns on both Yahoo and AOL, will be exclusively served by Bing […]
Intro to Mindset Marketing with Envisionit CEO, Todd Brook
Episode 1: Digital Mixer Introduction & Mindset Marketing with Envisionit CEO, Todd Brook We at Envisionit are thrilled to kick off 2019 by introducing our new, “Digital Mixer” vlog series. Think of Envisionit’s Digital Mixer as an interesting, entertaining journey through our vast digital marketing landscape. This interview series will explore some of the […]
Chicago tourism continues to break records
Congratulations to the City of Chicago and our friends at Choose Chicago for another banner year in tourism! Our team at envisionit is proud to partner with such a dynamic and talented group of individuals whose efforts continue to drive our local economy. We are also thrilled to know that specific initiatives such as growth efforts […]
Honesty is the best policy: The birth of the DMO anti-slogan
Cities around the world welcome you to their beautiful shores, their exciting nightlife, their incomparable cuisine and their out-of-this-world attractions. So much so, in fact, that it’s hard to remember which one said what and why. While destinations like Paris, New York and London sell themselves to a large extent, the smaller, less trafficked destinations […]