Getting Closer to Your Next Milestone: A Fintech Marketing Checklist
Noise, buzz and endless disruption. These are the sounds of fintechs continually jockeying for position in a channel that’s moving further into the mainstream. There typically isn’t a breakthrough, watershed moment—success comes from a sustained, incrementally improving program that involves straightforward, but coordinated, strategies. Looking to get to that next milestone? Here are some essential […]
Don’t Forget About Bing
We’ve all seen the statistics about the traffic breakout between Google, Bing, and the others. Each report states basically the same thing, that Google owns the market share with anywhere from 80%-90% of traffic, while Bing and Yahoo fill in most of the rest. Knowing that Google makes up the lion’s share of search traffic […]
Red Gold, Ripe for Change, Picks envisionit as New Retail AOR
Envisionit announced today that it has been named retail agency of record by Indiana-based, Red Gold, Inc. for its master brand, Red Gold Tomatoes. Envisionit and Red Gold have been working diligently over the course of the past few months to ensure the Chicago-based agency assumes all digital marketing responsibilities for Red Gold’s FY19, beginning […]
Laracon 2018: Two days of fun, learning, and community
The past two days, fellow envisonit developer Mickey Freeman and I attended Laracon 2018, at the Museum of Science and Industry in Chicago, IL. Laracon is an annual conference for people who are passionate about building applications using the Laravel web framework. I enjoyed the opportunity to meet some of the 850 developers in attendance […]
With Fintech, Some Leads Are Better than Others: A Paid Search Perspective
Shouldn’t all leads captured get the same attention? Ask a salesperson that and they’ll likely tilt their head trying to figure out if you’re making some sort of joke. People whose primary responsibility is selling know that some leads have more potential than others. It’s a simple truth they would never feel the need to […]
Shooting and Editing on Location: Pulling an All Nighter At CACS 2018
Every year, members of ISACA gather to network, learn, teach, and get up to speed on the latest trends in tech security. In 2018, the North America Computer Audit, Control and Security conference — the largest of its kind — took place in sweet home Chicago. And we were there to shoot, edit, and finalize […]
Congratulations to our friends at Hyperwallet and PayPal!
News broke just last week that PayPal has agreed to acquire Hyperwallet Systems Inc. for $400 million. We at envisionit are excited to know PayPal is continuing to fortify its position as a leader in the world of online payment processing by adding another of our clients to its digital payments eco-system—a necessary step in the […]
5 Excellent LGBTQ+ Events for Pride Month in Chicago
Whether or not you realize how many opportunities Chicago has for celebrating its LBGTQ+ community during Pride month, it can still be overwhelming and difficult to navigate all that the city has to offer. Our friends at Choose Chicago, the city’s official destination marketing organization, have maintained one of the most comprehensive and easy-to-navigate lists […]
Fast Cars & Bright Stars: Chicagoland Speedway Does Independence Day
Coming to the end of April brings us almost fully a third of the way into this year’s NASCAR schedule, which means envisionit is in the thick of designs, strategy, and planning for this year’s campaign with our friends at Chicagoland Speedway. This season has brought a few new challenges for both the team at […]
Understanding GDPR and Its Impact in the US
On May 25th, 2018, the culmination of over six years of legislative work will officially become the rule of the land in the European Union. I am speaking of course of the General Data Protection Regulation — GDPR; aka, the first major international attempt at regulating and standardizing online data storage and its use. If […]