Core Visibility: The evolution of SEO with Megan Porter, Director of Demand Gen at Envisionit
Episode 3: Core Visibility: The evolution of SEO. Guest, Megan Porter, Director of Demand Gen at Envisionit In episode 3 of Envisionit’s Digital Mixer, we explore Envisionit’s comprehensive approach to Search Engine Optimization (SEO). Tune in and share a glass of Prosecco with Keith Solomon and Envisionit’s Director of Digital Demand Gen, Megan Porter, […]
International Tourists Matter More Than Ever
Do Japanese visitors love taking a grand tour of the US or sticking it out in one place? Are Chinese tourists all about shopping or skiing? Are beaches as much of a draw as a trek to the Smithsonian for the British? With a projected 1.8 billion international visitors by 2025 (according to the World […]
E-commerce price wars: A drive to the bottom or an opportunity for your brand?
Much has been made about what appears to be a price war between brands, big box retailers like Walmart and Target, and online behemoths like Amazon. Brands are having the hardest time in memory fighting to keep their products profitable and on the shelves, both in-store and online, while retailers and online giants attempt to […]
Why DMO ad strategy is content strategy (and other campaign tips)
According to Think With Google, “37% of travelers in the U.S. think about vacation planning once a month; 17% think about it at least once a week.” This is great news for DMOs looking to attract travelers to their destination. Selecting a destination for travel is all about the right amount of inspiration delivered in […]
Game-changing digital creative campaigns: A discussion with Envisionit CD, Amber Davis
Episode 2: Game-Changing Digital Creative Campaigns: A Discussion With Envisionit CD, Amber Davis Ever wonder how creative campaigns come to life? In episode 2 of Envisionit’s Digital Mixer, Keith Solomon sits down with our Creative Director, Amber Davis, to discuss some recent digital marketing campaign successes for Chicagoland Speedway, Urban Partnership Bank, and Red […]
Is your Website Accessible to your Audience?
The passage of the Americans with Disabilities Act (ADA) in 1990 brought the challenges that people with disabilities face into the larger public consciousness. In the years following the law, improvements to physical structures throughout the country have increased access for all Americans to countless places that had previously been difficult or inaccessible. While the […]
My Digital Summit Phoenix Plan
Earlier this week I attended the Digital Summit in Phoenix. It was two days of keynotes, breakout sessions, great insight, and warm(ish) weather. Below are some highlights and ideas around creating a plan of attack for attending your next conference. Phoenix First of all: Wow, Phoenix is awesome. And I’m not just saying that because […]
Why DMOs need to get locals on board
Destination marketing is all about identifying the right audiences. And if you’re a Convention & Visitors Bureau, you’ve probably honed in on a few keys groups: regional weekend-trippers, international visitors, business travelers, and generally anyone who lives outside your borders. It makes sense—you need to reach and connect with out-of-towners and turn them into visitors. […]
You’ve gotta take the Oath: Bing expands, but does it matter?
Goodbye, Yahoo Gemini. Verizon Media, who you may know as Oath, is increasing its partnership with Bing by sharing data around each other’s native network. As of March 15th, Gemini will be gone and “all search advertising opportunities across Verizon Media properties, including campaigns on both Yahoo and AOL, will be exclusively served by Bing […]
Intro to Mindset Marketing with Envisionit CEO, Todd Brook
Episode 1: Digital Mixer Introduction & Mindset Marketing with Envisionit CEO, Todd Brook We at Envisionit are thrilled to kick off 2019 by introducing our new, “Digital Mixer” vlog series. Think of Envisionit’s Digital Mixer as an interesting, entertaining journey through our vast digital marketing landscape. This interview series will explore some of the […]