Rules to Thrive By: Growing CPG Brands
In 2018, Consumer Packaged Goods (CPG) brands need to do more than just acknowledge the industry landscape is changing, but come to the forefront of the change. Our experience partnering with CPG brands has uncovered four areas that brands will need to adapt and further evolve to ensure they are progressing with the industry—whether in-house […]
Envisionit closes out the summer with a big beach bash
Oscar Wilde once said “…and all at once, summer collapsed into fall.” That’s a pretty good quote! I found it in a list of the top 10 quotes about summer ending. It was #2. The best rated quote was by Vincent from New Jersey: “The tans will fade but the memories will last forever.” Can’t […]
Your Cookie Policy May be Hurting Your Mobile Visibility
As the final provisions of the GDPR regulations went into effect across the European Union back in May, businesses across the world rushed to comply. One of the provisions of this law requires websites to implement opt-in controls to enable users to choose whether or not a website can place tracking cookies on their browsers. This […]
Voice Search for eCommerce – Realities, Opportunities, And How To Prepare
There are millions of voice enabled devices in homes throughout the US. The ones you’ve surely heard of—Amazon Echo and Google Home, but also devices from Apple, Microsoft, and most recently, Samsung. Not to mention all of the voice “assistants” in pockets and purses worldwide. On Prime Day alone, Amazon said that “millions” of Fire […]
With Fintech, It’s All About The Right Fit
There’s a difference between a customer and a right-fit customer. A right-fit customer tells people about your product and keys you in on the challenges they face in their job and how you can do more to address them. It’s a relationship, not just a transaction, and one that can really accelerate your growth (and […]
Fintech and Millennials Just Make Sense Together
Millions of Millennials The Millennial generation—also known as Generation Y—includes people born between 1980 and 2000. Most are now in the workforce. There are about 81m Millennials in the US—more than a quarter of the total population, and they now outnumber Baby Boomers. The good news for fintech is that Millennials tend to share the […]
Getting Closer to Your Next Milestone: A Fintech Marketing Checklist
Noise, buzz and endless disruption. These are the sounds of fintechs continually jockeying for position in a channel that’s moving further into the mainstream. There typically isn’t a breakthrough, watershed moment—success comes from a sustained, incrementally improving program that involves straightforward, but coordinated, strategies. Looking to get to that next milestone? Here are some essential […]
Don’t Forget About Bing
We’ve all seen the statistics about the traffic breakout between Google, Bing, and the others. Each report states basically the same thing, that Google owns the market share with anywhere from 80%-90% of traffic, while Bing and Yahoo fill in most of the rest. Knowing that Google makes up the lion’s share of search traffic […]
Red Gold, Ripe for Change, Picks envisionit as New Retail AOR
Envisionit announced today that it has been named retail agency of record by Indiana-based, Red Gold, Inc. for its master brand, Red Gold Tomatoes. Envisionit and Red Gold have been working diligently over the course of the past few months to ensure the Chicago-based agency assumes all digital marketing responsibilities for Red Gold’s FY19, beginning […]
Laracon 2018: Two days of fun, learning, and community
The past two days, fellow envisonit developer Mickey Freeman and I attended Laracon 2018, at the Museum of Science and Industry in Chicago, IL. Laracon is an annual conference for people who are passionate about building applications using the Laravel web framework. I enjoyed the opportunity to meet some of the 850 developers in attendance […]