Responding ethically when it’s needed most
The Dow is down. Delivery services are up. We could list more “downs” than “ups” for sure right now, but we all know that within crisis lies opportunity. Much of the opportunity that the coronavirus crisis presents is the chance to understand our interconnectedness and our social dependency as human beings. There are plenty of […]
What you need to know about Google’s May 2020 Core Update
On Monday, May 4th, Google announced they would be rolling out the May 2020 Core Update, a global update not specific to any region, language, or category of websites. Google typically makes these announcements from their Twitter account. What exactly are core algorithm updates? Every year, Google makes several significant, broad changes to their search […]
Featured work: Engagement Multiplier website
These days, most business leaders recognize the importance of employee engagement, but many don’t know where or how to get started. Engagement Multiplier, a technology platform that offers a proven framework to help companies to engage their teams to grow their businesses, needed a new website to better connect them to small business owners. […]
How DMOs can support partners during a crisis
The COVID-19 situation is wreaking havoc across a wide range of industries—but we all know that tourism and hospitality are being hit especially hard. And if your destination marketing organization is partner-based, you know that your members are feeling the effects as well. During a crisis like this, partners will look to you for leadership […]
Envisionit wins three Indigo Design Awards
We’re pleased to announce that our campaign for 21c Museum Hotels has won three Indigo Design Awards! Our campaign, “C U SOON, CHICAGO”, was our take on contemporary art, using deconstructed 21c Museum Hotel brand elements, a motion-forward mobile-friendly paid social strategy, and an OOH approach to introduce the brand to Chicago in a […]
5 things you should expect from your agency partner during COVID-19
When it comes to clients who rely on marketing services and the agency professionals who provide them, we’re spending a disproportionate amount of time these days figuring out how to navigate incredibly complex environments as we are marketing actual products and services. On the one hand, you could say we’re all in it together. On […]
Brands have a chance to lead
When a crisis hits, needs change. Behavior is altered and that includes our consumer behavior. How do we market with compassion and sensitivity in such a critical, life-threatening situation? We may be surviving more than thriving right now, but as we find solutions to the current health crisis and deal with the economic implications and […]
Four ways being apart brought us together
Like much of the world at the moment, Envisionit is hunkered down and working from home in the midst of a pandemic. In these uncertain times, it’s easy to feel overwhelmed and a little stir crazy from social distancing. However, as a company, this newfound distance has had some unanticipated positive effects on our culture […]
Stay curious with 21c Museum Hotel Chicago
It’s now open in Chicago—21c Museum Hotels, a contemporary art museum with a hospitable side. At Envisionit, we’re excited to partner with this Louisville-based hotel concept for a brand awareness campaign to launch their 9th and newest property right in our backyard. So, how does a new museum hotel stand out in a city with […]
November’s Social Media Round Up
Whether it’s the latest Facebook news, advertising trends, or general social topics—here’s a quick roundup of recent updates in the world of social media. The New Dynamic Ad Experience Do your targets have a specific preference for their ads? Good news! Facebook is making their dynamic ads even more dynamic. Soon enough a target’s previous […]