Chris Van Meter

Experience & Background

Chris Van Meter (CVM) turns complexity into clarity. He builds data ecosystems that help measure impact, optimize performance, and make smarter marketing decisions. As Director of Technology, Data & Analytics at Envisionit, he leads technical strategy and measurement for a wide range of clients across our tourism, technology, and consumer verticals.

With a background in multi-platform data architecture and attribution strategy, Chris ensures accurate, privacy-compliant insights across every touchpoint. His expertise spans data governance, martech integrations, and AI consultation, bridging business needs with technical precision to drive real outcomes. Before joining Envisionit, he supported global brands including Coca-Cola, Johnson & Johnson, Roche, KPMG, and New Balance.

Outside the office, CVM is a classic car enthusiast who maintains a vintage Mercedes W123—a reflection of his appreciation for craftsmanship, systems, and the long road ahead.