Unifying the fleet
Growth doesn’t always occur in a neat, organized way. When we partnered with Entertainment Cruises, they were managing more than 15 web properties for their five growing brands whose campaigns were siloed by market. This was the result of a long run of growth and acquisition up and down the eastern seaboard that created business efficiencies. And the acquisitions led to fractured brand and transactional experiences for users, which was only compounded by a marketing team that couldn’t work closely together. How could they make good marketing spend decisions with all these unknowns? Someone needed to throw them a line. So they called on us.

The approach
An unobstructed view
First we needed to identify where SEO and brand value existed for their newly acquired fleet, then we could unify the experience for users and unlock the cross-sell opportunities that consolidation offers. What Entertainment Cruises needed more than anything was an incisive view into user analytics, so they could make data-based marketing decisions. So we created a streamlined web experience and programmatic media campaign that maximized impact and uncovered new audiences for their expanded offerings.

All aboard
After auditing and identifying opportunities, we created a cruise widget that allowed users to explore all the offerings and ensured we had the data to better address their needs. If someone was looking to host a wedding and just doing some initial exploring, we could help nudge the conversation forward. If someone was trying to book a cruise that was full, we could show them a similar offering. We wanted to ensure we left no one at the dock.
