Broad appeal for the City of the Big Shoulders
Choose Chicago — the destination marketing organization of Chicago — was in need of some thoughtful, well-targeted digital marketing. They wanted to reach a new audience that appreciates the overflowing arts, culture, architecture and food of a city that’s never shed its Midwestern charm or eagerness to share in its treasures. With tight deadlines and new methods for reaching the right audience, the team at Choose Chicago looked to Envisionit for an innovative digital approach that could keep people flowing into the city.

The approach
But first, a word from our sponsors
An opportunity to prove our digital mettle appeared as we ramped up work. Chi-Town Rising — Chicago’s New Year Celebration — was fast approaching, and Choose Chicago wanted a :30 TV spot for the occasion. With only four weeks, they needed a partner who could act fast and thoughtfully.

And now, back to your regularly scheduled program
Our next engagement with Choose Chicago allowed us to dive deeper into the strategy behind the tactics. Helpful organic social insights and transparent reporting set the partnership on track. With trust built, we moved forward with bigger ideas across more media — including programmatic, partner direct, paid search, paid social, video, and OOH. We were firing on all cylinders and forging ahead.