Charting a new path
ISACA is a global non-profit association that represents a broad range of IT governance, security, audit and assurance professionals. Their aim is to help develop and adopt standards, systems, and best practices for IT across the globe. And their favored method is on-site, in-person conferences. Putting the event on is one thing, but getting people there, and keeping them excited for the next one, is an entirely different challenge. So they asked Envisionit to help them build some hype, and create some memorable experiences for their events.

The approach
Event marketing cartography
For the Computer Audit, Control and Security conference (CACS for those in the know) in Europe and North America, ISACA wanted an exciting and engaging digital experience that could spur some event registrations and get folks familiar with the locations: Edinburgh, and our own backyard, Chicago. We came up with a solution that would hit all of those needs — an interactive map with some event video.
Pointing them in the right direction
We wanted to welcome attendees to both Edinburgh and Chicago ahead of time, and let them know where they’re staying, what’s around, and how to get to the conference. Our stylized map had motion, easy-to-access information, and of course, a simple way to register.
Hype is this way
To get attendees excited for the event, we created a hype reel. To get attendees ready for the sessions, we created an exciting countdown video. And to get attendees to look back at the weekend, we planned to shoot and edit a conference recap video on site during the weekend.
Mapping out the future
With an eye toward the future, ISACA asked us to come up with some other ideas for an interactive experience to promote conferences. And we took it to the next level.
