THE SETUP
Getting people in the room
ISACA is a global nonprofit for IT governance, security, audit, and assurance professionals. The work is developing and spreading standards and best practices for IT worldwide.
Their preferred way to do that is in person. Conferences, on-site, face-to-face.
Running the event is one job. Filling it is another. Registration takes convincing, and keeping people interested in the next one takes more than a save-the-date.
ISACA asked us to build anticipation for their CACS conferences in Edinburgh and Chicago, and to give attendees something worth remembering afterward.
THE SOLUTION
An interactive map of each host city
Registrants were traveling to Edinburgh and Chicago, and most had never been. So we built a stylized interactive map for each city that showed where attendees would stay, what was nearby, and how to get to the venue. Motion, quick access to the details, and a straightforward path to register.
Video handled the rest of the arc. A hype reel before, a countdown video leading in, and a recap shot and edited on site during the conference weekend.
Program highlights include:
- Interactive maps of Edinburgh and Chicago built for CACS attendees
- Location footage shot ahead of the events
- A hype reel and a session countdown video
- An on-site recap video filmed and edited during the conference
- Restaurant, activity, and neighborhood picks chosen for an IT audience
- CACS brand elements carried across maps and video
- Concepts for future conference experiences, including Shape Invaders and CodeBreakers
THE STRATEGY
Give a technical audience something built well
This audience judges digital work for a living. A serviceable event microsite would have been ignored. So the map had to be good enough to hold attention on its own merits, and useful enough to be worth returning to.
We set the look and feel across maps and video together, worked in the existing CACS brand elements, and chose the locations and recommendations with the actual attendee in mind.
ISACA then asked what else was possible for future conferences. We developed competitive game concepts meant to go viral that attendees could test their knowledge and challenge their colleagues, including Shape Invaders, a retro arcade take on an IT quiz, and CodeBreakers, a heist-themed word puzzle.
The Results
The map became the destination
ISACA measured time on the map against a standard site page. The map held attention far longer.
Attendees arrived knowing the city and the venue. Day one started without the usual friction.
The concepts became a repeatable format for future conferences instead of a one-off asset.
The Envisionit team created interactive maps of Chicago and Edinburgh that were not only very well designed, but also addictingly engaging. We compared the average time a user spent on an ISACA webpage to the average time a user spent on the interactive map, and the time spent on the interactive map was exponentially higher.
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