Experience & Background

From destinations to digital platforms, Emily Hines knows how to turn stories into strategy. With over a decade of experience in content marketing, she brings editorial precision and audience insight to every project. At Envisionit, she leads content strategy for tourism clients, helping brands connect through thoughtful storytelling and engaging digital experiences.

Emily’s work supports beloved destinations like Galena Country Tourism, Navy Pier, and Visit Cincy, and she’s developed content for others including Visit Bloomington, Travel Marquette, Explore Georgia, Jekyll Island, Golden Isles CVB, and Upland Brewing Company. With a knack for uncovering the heart of a destination, she crafts content that resonates emotionally while supporting SEO, UX, and performance goals. Her editorial contributions span outlets like USA Today, Time Out, and Trip Savvy, and she’s also written for lifestyle and home brands like Goat Fuel and Kraus.

After hours, she co-hosts a women’s craft beer club, collects vintage Hawaiian ephemera, and proudly reps her status as a BRAVO superfan—BravoCon badge and all.

Explore more from Emily

How to optimize your social media for social search (and AI overviews)

Digital strategy / SEO / Social

How to optimize your social media for social search (and AI overviews)

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Why human influence still matters in the age of AI
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AI / Digital strategy

Why human influence still matters in the age of AI

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Everything DMOs need to know about TikTok’s new Travel Ads platform
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Digital strategy / Travel & tourism

Everything DMOs need to know about TikTok’s new Travel Ads platform

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UGC and influencer content 101 for destination marketers 
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Digital strategy / Travel & tourism

UGC and influencer content 101 for destination marketers 

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Influencer marketing: A strategic guide for DMOs
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Digital strategy / Travel & tourism

Influencer marketing: A strategic guide for DMOs

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3 digital marketing lessons from the Taylor Swift/Travis Kelce relationship
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Digital strategy / Social / Travel & tourism

3 digital marketing lessons from the Taylor Swift/Travis Kelce relationship

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How to grow your destination’s organic social media presence
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Travel & tourism

How to grow your destination’s organic social media presence

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