With all the talk surrounding the need for great mobile experiences today, it’s pretty interesting that the execution of mobile-first practices still isn’t always done well, even by larger brands and organizations. A large part of this may be due to a misperception that responsive websites and mobile-first websites are one and the same. The […]
You may have caught wind of this already, but Google plans to get rid of AdWords average position metric on September 29, 2019, which has left many marketers (and clients) wondering why and what metrics they should be looking at moving forward. To explain this shift from both a pay-per-click and SEO standpoint, we’ve asked […]
Think of Google as a living, breathing organism. It adjusts and adapts to how users are behaving. One of these game-changing adaptations is the move to mobile-first indexing. While Google is taking a slow and steady approach to rolling this new initiative out, it’s important to understand how this will affect your brand as it’s […]
Let’s just get this out of the way right off the bat—The Chicago Digital Media Summit was great. Where most conferences seem to just be ads for whatever company employs the presenter, I left many of the workshops and sessions with new, valuable, actionable insights. The other factor that worked to its advantage was the […]
On a daily basis, we are seeking out content on the web. However, when it comes to finding the right content, there is always that extra ingredient that makes it relevant to both searchers and search engines. While you may have content that is good enough to satisfy a particular audience, you could be missing […]
No matter how eloquent and full of ideas your blog content is, if users don’t stumble upon it, it’s all for naught. So how do you lead people to the posts you’ve painstakingly crafted? Creating readable content Writing valuable content that people want to read while still taking SEO into account can be a delicate […]
Google Posts is now finally available to all small local businesses!
The case for mobile friendliness.
Often, the only time redirects get brought up for a website is during a site migration, when a page is being retired or if a site is undergoing some URL structure changes. With this mindset, website owners often use the “set it and forget it” redirect approach and never think about how it could be […]
Why brand names matter, and what you should consider when choosing yours.