Experience & Background

Equal parts storyteller and strategist, Kelsey Gray uses content to bring destinations to life—grounding every word in purpose and precision. With a background in journalism and more than a decade of content experience, she leads with a data-driven mindset and a sharp editorial eye.

At Envisionit, Kelsey supports destination clients including Choose Chicago, Visit KC, and Visit Spokane, creating content strategies that deepen engagement and drive measurable results. She’s also worked on major national brands like BMO, Wells Fargo, and Discover—blending financial acumen with authentic storytelling to reach the right audiences with the right message.

Outside of work, Kelsey is a volunteer Chicago Greeter, giving neighborhood tours to visitors from around the world. She’s also hiked the Inca Trail to Machu Picchu and an active volcano in Guatemala—proof that she’s just as adventurous with her passport as she is with her prose.

Explore more from Kelsey

The second half of 2025 demands smarter AI integration
User interacting with AI chatbot on mobile device, surrounded by speech bubbles, voice waveforms, command prompt bar, representing conversational AI, virtual assistant, and smart customer support.

AI / Digital strategy

The second half of 2025 demands smarter AI integration

Read more

How to elevate your DMO in the AI search landscape, according to Google
Search in google panel on ipad

AI / Digital strategy / Travel & tourism

How to elevate your DMO in the AI search landscape, according to Google

Read more

Why DMOs can’t afford to ignore DEI
The Vibrant Melting Pot: Diverse groups of people share laughter and conversations, surrounded by colorful cultural displays at a street fair.

Travel & tourism

Why DMOs can’t afford to ignore DEI

Read more

Lessons from The White Lotus: How DMOs can take advantage of “set jetting”
Image 4

Travel & tourism

Lessons from The White Lotus: How DMOs can take advantage of “set jetting”

Read more

Helping Chicago shine during the 2024 DNC
nils-huenerfuerst-4Q4Otfjs5tM-unsplash

Creative / Travel & tourism

Helping Chicago shine during the 2024 DNC

Read more

How events can help amplify your destination marketing
Friends on a road trip traveling by car

Digital strategy / Travel & tourism

How events can help amplify your destination marketing

Read more

5 things that all DMOs need to understand about AI
ENV Blog – AI 101 for destinations (1)

Digital strategy / Travel & tourism

5 things that all DMOs need to understand about AI

Read more

Why your destination still needs to be on TikTok
TikTok phone

Travel & tourism

Why your destination still needs to be on TikTok

Read more

DEI for DMOs: How to authentically incorporate diversity and inclusion into your marketing strategy
Women camping

Travel & tourism

DEI for DMOs: How to authentically incorporate diversity and inclusion into your marketing strategy

Read more

How DMOs can build a more resilient content strategy
Chicago City

Travel & tourism

How DMOs can build a more resilient content strategy

Read more

Let's talk

"*" indicates required fields

This field is for validation purposes and should be left unchanged.